How to Use Surveys to Get the Data You Need, When You Need It Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Morgan Molnar lives and breathes data. She began her career in marketing effectiveness analytics at Nielsen before her present position as director of product marketing at SurveyMonkey. 
During our conversation, she explained what market research means to her and dispelled some of the myths and lies surrounding surveying. She also offers a compelling argument that providing it's done right, there are considerable benefits from using surveys to gather data.
Topics covered:
The difference between primary, secondary, qualitative, and quantitative researchThe top three mistakes people make when sending surveys?The questions you shouldn’t ask in a surveyThe importance of pre-survey screeningIn surveying, what are monadic designs and sequential monadic designs The benefits of using survey panelsDeciding on your sample sizeResources mentioned:
Seth Godin on EHMSurveyMonkeyData Story by Nancy DuarteBlinkistLinkedIn
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