80 episodes

In the Ice Cream for Everyone Podcast, host Willem van der Horst has candid conversations with a range of creative professionals inquiring into the nature of play and work, creativity, games, design, brand strategy, marketing communications, and more.

Ice Cream for Everyone Podcast Willem van der Horst

    • Business

In the Ice Cream for Everyone Podcast, host Willem van der Horst has candid conversations with a range of creative professionals inquiring into the nature of play and work, creativity, games, design, brand strategy, marketing communications, and more.

    Music & Apocalypse World RPG with Eric Woning

    Music & Apocalypse World RPG with Eric Woning

    Hi, and welcome to another episode of the Ice Cream for Everyone podcast, where play meets strategy. And both as an edited audio file (cleaned up sound, mostly) as well as on video for the first time!

    I am joined by Eric Woning, a brand and communications strategy director based in London. Eric has extensive experience with brands and digital, media, and creative advertising agencies like Mindshare, OMD, TBWA, and more. We follow each other on Twitter and I asked him if he’s up for being on the show.

    I also asked him to pick a genre he’s be interested from a list of suggestions, he short listed horror or post-apocalypse, and I picked the award winning tabletop roleplaying game Apocalypse World as a springboard for the conversation.

    I’m sorry if post-apocalypse feels a little too close to reality these days, we talk about it, and just to make sure I mention it up front, it’s not really the reason that was selected. We had a brilliant chat, going from games, to brand archetypes, digital technologies, music, and more.

    FYI the conversation is explicit and there is some light swearing, and unfortunately have a couple of bump noises I didn’t manage to get rid of while editing the audio.

    In this episode:

    Eric Woning on Linkedin
    Follow Eric Woning on Twitter
    Apocalypse World
    Dungeons & Dragons
    Roleplaying Games "Powered by the Apocalypse"
    Tabletop Roleplaying games
    D. Vincent Baker
    Critical Role
    Actual Play RPG Experiences Are Having a Moment (Polygon)
    For Some Hollywood Players, Dungeons & Dragons is the Hottest Game in Town (LA Mag, May 2020)
    The X-Files (TV series)
    The 12 Jungian Archetypes
    TBWA Disruption Sessions
    How Music Works, David Byrne
    Mad Max
    A Clockwork Orange, Anthony Burgess
    Descent Board Game
    B.I.G. - Barbus In Game on Youtube (French Figurine / Wargame Channel)
    Ian Curtis - Century of the Self & Hypernormalization

    • 1 hr 5 min
    Playing Ironsworn Part 2: System & Feeling embarrassed

    Playing Ironsworn Part 2: System & Feeling embarrassed

    This is a sequel episode to the series playing the Ironsworn roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk.

    In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this episode given it is still the beginning I briefly go over what tabletop roleplaying games are, what a solo game is, the rules system for Ironsworn, play through the first session, and finish off with sharing some thoughts about feeling embarrassed.

    Rough timeline:

    Beginning to 18:00 min: Intro and system
    18:00 to 55:00 min: Playing Ironsworn
    55:00 to end: Fear and embarrassment

    If you’re interested in working with me or being on the show don’t hesitate getting in touch - my email is willem@icecreamforeveryone.net, or you can find me on Twitter / Instagram @ICWillem.

    Mentioned in the episode:

    Ironsworn RPG
    Playing Ironsworn Part 1: Character Creation, Brand Personalities
    Tabletop Roleplaying Games (TTRPG)
    Dungeons & Dragons
    HP Lovecraft
    Call of Chtulhu
    James Bond
    Star Wars
    Les Voix d'Altaride (French RPG Podcast
    Ludology Podcast
    An article about solo tabletop roleplaying games

    Sound credits: Free Sound


    • 1 hr 3 min
    Growth Marketing & Gambling with Rohan Kale

    Growth Marketing & Gambling with Rohan Kale

    I hope you and your close ones are safe in the midst of the worldwide pandemic, take care - and don’t hesitate reaching out, whether you have any questions about your brand and marketing communication strategy, or if you want to chat about anything.

    We have a guest joining me for this new podcast episode. Rohan Kale reached out, he is a Growth Marketing Consultant, who owns and manages a business developing animation videos, particularly dedicated to demonstration and marketing purposes, and also works on generating leads for clients via LinkedIn. 

    Rohan was born in India, then studied his MBA and launched his business in Germany, at the time of recording he was in Pune, India. He regularly contributes to projects like Thrive Global, The Good Men Project, and X-Factor Presentations.He has a pretty interesting story to share, and in particular, Rohan has dealt with gambling difficulties in the past - and this is an area, sort of an oftentimes dark side of play and gaming that I hadn’t discussed in any way on the show, so I thought it would be worth having a chat with Rohan about it.Before we go ahead, just a couple of warnings: 

    I did my best but didn’t manage to remove all mic related noises, there are a few left - hopefully not too annoying, but sorry in advance
    This episode is explicit, there are a few swearwords - so please be warned if ever you have little ones around while listening.

    Mentioned in this episode

    Rohan Kale on Linkedin
    Rohan Kale Bespoke Branded Animation Videos
    Pune, India
    Cartoon Network
    Fantastic Four
    Scooby Do
    Captain Planet
    Tim Ferriss
    The 4 Hour Work Week
    Sam  Harris & Matt Wullenweg, CEO of Automattic / WordPress: The Future of Work
    Amul ice cream
    The Pursuit of Happiness (Film)

    • 1 hr 2 min
    Playing Ironsworn Part 1: Character Creation, Brand Personalities

    Playing Ironsworn Part 1: Character Creation, Brand Personalities

    I'm pretty excited about this new episode, I'm looking forward to hearing what you think of it. I've had plans to begin recording a tabletop roleplaying game while musing about brand strategy and a few other topics, and it's finally beginning! In this episode, I'm creating the setting and playing character for Ironsworn, a roleplaying game that friends told me about and is designed to be played in a solo format (though not only, you can also play the same game with friends).

    In this game of perilous quests, characters take vows they swear on a bit of iron leading them to adventures to fulfill on them.

    I will record the sequel soon, but otherwise if you'd like to join me in playing a game and chatting about strategy and communications some time, please keep in touch!

    In this episode I go through the creative process of the beginning of a roleplaying game, while also mentioning brand personalities a little and a few other bits, like Stephen Kings' seminal 1971 paper "What is a Brand?" and Ogilvy on Advertising.

    A few other things mentioned in the episode:

    Ironsworn RPG
    Shawn Tomkin on Twitter
    Quill RPG
    Scott Malthouse
    Stephen King - "What is a Brand?" and the video version
    A Masterclass in Brand Planning
    Ogilvy on Advertising
    Mad Men
    Avis "We Try Harder" advertising campaign / underdog story

    • 1 hr
    Confined in Paris

    Confined in Paris

    A month has gone by in a flash since the last episode I published, and the world has massively changed since - at least much of the world has, as the COVID-19 virus has been declared a global pandemic. In France we have been confined to our homes for the past two weeks, asked to stay home aside for work essential to running the country, going out for groceries, and minimal physical exercise. If you're reading I'm sure you know all this.

    Much of my world and media diet has been coronavirus related for more than two weeks now, and while there are experts talking about that side of things with more knowledge than I have, I wanted to record and share some of my thoughts of how it has been for me in the past couple of weeks, and hoping it is useful and resonates with some of your experience as well.

    It's also a way to say I am still working on my podcast, and the next episode will be back to some "normal programming" even though as I mention, I'm still exploring what normal is for my podcast.

    I think I forgot one important point in this recording, in case you read this, and that is the importance of taking care of your mind and emotions in this time of crisis. I'm even more diligent than usual about my daily meditation, and on that topic I recommend a great and short episode of Sam Harris' podcast: Meditation in an Emergency.

    That's about it for now, I'll be back with more soon, stay home stay safe in the meantime!

    • 27 min
    Quill RPG Author and Trollish Delver, Scott Malthouse

    Quill RPG Author and Trollish Delver, Scott Malthouse

    We are back to a more traditional episode of the podcast this month, it follows the episode I recently published playing Quill, a letter-writing roleplaying game for a single player - you can go back to that one first if you'd like though it's not essential to following this conversation.

    After publishing the episode playing Quill, I reached out to Scott Malthouse, the author of the game, and he graciously accepted to take some time for a recording, a mere few weeks later and voilà!

    I hope you enjoy listening as much as I did chatting with Scott about his games, if you did please take a few minutes to post a review on your favorite podcasting app, it helps me keep motivated to record and publish, and helps others find the podcast thanks to the recommendations.

    In this episode:

    Scott Malthouse on Twitter
    Trollish Delver Games
    We Love Folklore
    Quill RPG (and more Quill in other languages too)
    Fighting Fantasy / Choose Your Own Adventure Books
    Warhammer / Warhammer 40,000
    Warhammer Fantasy Roleplay
    Fiasco RPG
    OSR Retro clones
    Swords & Wizardry
    Tunnels & Trolls
    Dungeon World
    Powered by the Apocalypse
    Rulings not Rules
    Apocalypse World
    USR - Unbelievably Simple Roleplaying
    Osprey Games
    Romance of the Perilous Land
    De Profundis
    Story Cubes / 9 dice
    Tarot Deck
    Once Upon a Time
    Alphonse Mucha

    • 1 hr 7 min

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