Intentional Living and Giving: A Deep Dive with Larry O’Nan Next Gen Nonprofit Leadership with Tommy Thomas

Tommy Thomas: Today we continue our dialogue with Larry O’Nan that we began last week. Before delving into that conversation, I'd like to share some reflections that have emerged after revisiting our episode a few times. As the one handling post-production duties for this podcast, I typically listen during the edit for technical nuances and formatting concerns, rather than immersing myself in the content.
However, I get a second chance to absorb the discussions when I tune in via my podcast app. This usually occurs on Saturday mornings during my long bicycle rides. Alongside other favorite podcasts like Alan Alda’s Clear and Vivid, previous Tennessee governor's Phil Bredesen and Bill Haslam's You Might Be Right, Tia Brown’s One Question Leadership Podcast, Far East Broadcasting Company’s weekly update and other enriching podcasts.
During one such ride last week as Larry recounted the early days of Fund Development with Cru, my mind traveled back to 1974 to those nascent beginnings. As a young 23-year-old joining the Crusade staff, my prior fundraising experience had been limited to helping a friend with a critical medical procedure. While this endeavor proved fruitful, it primarily relied on contributions from close acquaintances.
Under Larry's guidance, alongside a small team of field reps, I unwittingly became a part of Campus Crusade’s foundational efforts in Fund Development. Back then, not only were we tasked with raising our own personal support, but we were instrumental in pioneering the organization's approach to securing substantial funding for specific projects.
My tenure with Larry proved to be a master class in various aspects of life and fundraising. From time management strategies to maximizing air travel budgets. And even cultivating relationships with affluent donors predominantly in their senior years. Those lessons were invaluable.
Little did we know that we would be trailblazers in Campus Crusade’s fundraising efforts, contributing to the trajectory of Larry's enduring career. Looking back, I'm deeply grateful for those formative years and the profound insights into both fundraising in life that Larry had parted to me. Let's pick up where we left off last week.
[00:02:40] Tommy Thomas: Take me into your new book, Intentional Living and Giving. What was the genesis of that?
[00:02:48] Larry O'Nan: The genesis came back from this study when I was assigned the job of writing to come up with Stewardship Theology. I did another book in the mid 80s called Giving Yourself Away, and in many respects, this is a revision of that, although it's a totally different package, but it was still basically all the same core theology.
And a few years ago, I was in Ireland for an event, And some people in Britain were saying there's nothing that's really distinctive that we know about this, simple to understand about what stewardship's about, because there's a lot of misconceptions out there. And there's a lot of traditions that would get in their way.
[00:03:30] Larry O'Nan: In Great Britain, years ago there was a guy there that started orphanages. And he had about 300 kids in the orphanages in Bristol. And as he was working with these kids, he was a great marketer, but he was known for praying things in. So, he'd go into his closet and pray.
And then people decided that his style of raising funds was the way they would adapt. So, they would say we're not going to ask for money. We're going to go pray for it. What they don't tell you is the story of how well he was at marketing where the kids were living. And everybody knew where he was located, and he was out all the time talking about the kids in need.
[00:04:13] Larry O'Nan: So, you'll find that story. And there are some people who say we should never ask for anything. God is the one that provides. We're not going to go that route. So, there's a lot of skewed ideas of what this all means. The book itself, Intentional Living and Giving, is a recap o