Interview with Joe Twyman from YouGov Understanding Data in the Media
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In this video, we hear from Joe Twyman, the Head of Political and Social Research for Europe, Middle East and Africa at YouGov (an internet-based market research company) about his experience of conducting research through surveys.Joe explains some of the basic principles of surveying, why web-based surveys are an increasingly important mode of survey data collection and how to read survey results properly.
In this video, we hear from Joe Twyman, the Head of Political and Social Research for Europe, Middle East and Africa at YouGov (an internet-based market research company) about his experience of conducting research through surveys.Joe explains some of the basic principles of surveying, why web-based surveys are an increasingly important mode of survey data collection and how to read survey results properly.
7 min