iPost: Email Never Sleeps iPost

In today's video, we dive deep into the world of email footers, legalese, and their impact on your email marketing campaigns. Our guest speaker, Aysha Zouain, a marketing technologist and email marketing specialist at the City National Bank of Florida, shares her insights and experiences in this fascinating discussion.

In this episode of the Email Never Sleeps podcast, we explore the often-overlooked aspect of email marketing—footers. We examine the role of footers in different industries, the need for legalese, and how they can affect the overall user experience.

Aysha brings her extensive knowledge from working in various sectors, including e-commerce, government, insurance, and banking, to this topic.

Throughout the conversation, we address the question of whether footers are necessary for every email and discuss the implications of including lengthy legal disclaimers.

Aysha shares her observations and interactions with legal departments, highlighting the sometimes conflicting perspectives between marketers and lawyers. We also consider the effect of visual clutter on email recipients and the importance of concise and engaging content.

We examine the role of footers in regulated industries, such as finance and fintech, where legal requirements often dictate the inclusion of legalese.

Aysha provides valuable insights into the challenges faced in these industries, where the legal department's concerns about technology and potential lawsuits can lead to lengthy and complex emails.

However, she also emphasizes the need to balance compliance and user experience.

Transitioning to consumer brands and e-commerce, we delve into the question of whether extensive footers are necessary in these contexts. Aysha suggests that shorter, concise footers with links to detailed information can be more effective.

By employing a "pick and choose" approach, brands can avoid overwhelming their audience with excessive content and instead provide essential information as needed.

We discuss email marketers' potential confusion when dealing with global footers and the lack of documentation that often accompanies them.

Aysha acknowledges email developers' and specialists' challenges in understanding and implementing complex footer structures.

She also appreciates global footers' versatility and customization options, allowing brands to tailor their communication to different segments and regions.

Throughout the conversation, Aysha emphasizes the importance of considering the user's attention span and providing a seamless experience.

She discusses her experiences working with clients who prioritize user-friendly footers and their positive impact on engagement and click-through rates.

Join us for this insightful discussion on email footers and legalese, where we uncover the best practices for creating effective and user-friendly emails. Whether you're a marketer, email developer, or business owner, this video offers valuable insights to enhance your email marketing strategies.

Don't forget to like this video, subscribe to our channel, and hit the notification bell to stay updated on future episodes.

Share your thoughts and questions in the comments section below. Thank you for watching, and remember, in the world of email marketing, every detail counts!

Aysha on LinkedIn:
https://www.linkedin.com/in/ayshamariezouain/


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Career Growth in Email Marketing - From Gym Owner to Email Marketing Expert.

Welcome to the Email Never Sleeps podcast. In today's episode, we delve into the fascinating topic of how individuals get started in the email industry and what keeps them going.

Our guest for today is Eric Kriegermeier, the Director of Solutions Engineering at Shaw/Scott. Eric and Andrew have known each other since 2016, when they worked at Trendline Interactive, an agency.

Eric shares his background and journey into the email marketing world. Originally from Chicago, he lives in Paraguay and has been a digital nomad since 2017.

Eric's journey began when he opened a martial arts and fitness gym in Atlanta in 2007. He learned about email marketing and lead generation from scratch, using his own website and conducting his own campaigns. With a background in graphic design, working on a computer came naturally to him.

In 2010, Eric joined Aspen Marketing as an HTML developer, where he quickly discovered his passion for the email marketing realm. Since then, he has transitioned from agency to in-house marketing teams, honing his skills and expertise.

With the guidance and mentorship of great leaders, Eric has progressed from a campaign services tech to a solutions engineer and now holds the position of Director of Solutions Engineering at Shaw/Scott.

During the conversation, Eric shares insights into the differences between agency and brand work in the email industry. He explains that agencies often work on multiple projects with tight deadlines, while brand work allows for a deeper understanding of the brand, subscribers, and clients.

Eric humorously mentions that he jokes with his team about eventually moving to the brand side for an easier workload.

As the podcast continues, the discussion turns to valuable advice for individuals aspiring to pursue a career in email marketing. Eric highlights two possible paths: becoming a technologist specializing in platforms and server-side JavaScript or focusing on thought leadership and team-building.

He stresses the importance of constantly seeking knowledge and embracing a growth mindset. Eric also acknowledges the presence of imposter syndrome, which motivates him to continually learn and improve.

The conversation also includes a thought-provoking topic: the debate surrounding remote work and returning to the office. As someone who has been remote for many years, Eric shares his belief that the email industry can thrive with remote work.

He explains that returning to the office may be suitable for certain types of work, but for the email industry, remote work offers flexibility and productivity advantages.

Join us in this insightful episode as Eric Kriegermeier shares his journey, career advice, and thoughts on remote work in the email industry. Don't miss out on the opportunity to gain valuable insights and inspiration from an experienced email marketing professional.


#emailmarketing #advice #careeradvice


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This video is for you if you are new to email marketing or struggling to find the right career path.



In this exciting episode of Email Never Sleeps, I am thrilled to introduce you to Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry.



Tony's journey from a photographer and graphic designer to an email marketing automation and software development expert is truly inspiring. Watch this video to gain valuable insights into how Tony transitioned into the email marketing field and rapidly progressed in his career.



If you aspire to become a marketing technologist or a technical marketer, Tony's experience and mindset will guide you toward success. He emphasizes the importance of strategic thinking, finding efficiencies, and automating repetitive tasks.



In this conversation, Tony also highlights the significance of community learning and the power of networking with professionals in the industry. By actively engaging with platforms like Email Geeks, Twitter, and LinkedIn, you can tap into a wealth of knowledge and receive guidance from experienced email marketers.



Are you a graphic designer or interactive designer looking to specialize in email design and coding? Tony recommends starting with the scripting language of the email service provider (ESP) you are working with. Whether it's AMPscript, server-side JavaScript, or other APIs, mastering the ESP's scripting language is essential for building effective email campaigns.



Join us in this eye-opening discussion with Tony Zupancic and discover how you can carve out a rewarding career in email marketing. Don't miss out on an industry expert's valuable tips, tricks, and career advice!



This video is for you if you are looking for information on any of the following: Finding a Job You Love in Email Marketing, Email Marketing Career Path, Salesforce Marketing Cloud Developer, Marketing Technologist, Technical Marketer, Automating Email Marketing, Community Learning, Email Geeks, Scripting Language, ESP, Email Design and Coding, or Career Advice.#emailmarketing #careeradvice #ipost


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Email Marketing Mastery: The Art of Defining Success 02 07


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In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform.

The topic of discussion in this video is the future of email creation.

Dimitri discusses the four stakeholders in email creation: email clients, email logic, editors, and marketers.

The discussion then focuses on traditional email creation and how it has been slow to develop due to security and legacy issues. Dimitri's goal is to improve the user experience for all stakeholders and discusses how changes in infrastructure and AI could impact the future of email creation.

They talk about skipping the stage of the designer and focusing on building guidelines, modules, rules, and patterns, which have already been tested.

Also emphasized is the importance of a good creative brief to help with designing, coding, messaging, copywriting, and strategy. They discuss the philosophy of agile programming and the value of individuals and interactions over processes and tools.

The future of email creation centers around planning and using tools to help achieve this.

Andrew Kordek
👉 LinkedIn: https://www.linkedin.com/in/andrewkordek
👉 Twitter: https://twitter.com/andrewkordek
👉 iPost: https://iPost.com

Dmitry:
👉 LinkedIn: https://www.linkedin.com/in/dmitrykudrenko/
👉 Twitter: https://twitter.com/dkudrenko
👉 Stripo: https://stripo.email/


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Discover the Truth: Do Political Emails Suck? Email Never Sleeps 02 04


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