Small business insights for entrepreneurs who want to be creative and make money at the same time.
How to Make Them Buy NOW
Today's episode covers 3 elements of any offer or promotion. We answer these questions I received from our members
- What can I do to persuade someone to buy TODAY and not put it off?
- How long should I run a promotion or sale for my online shop? site? 5 days? 3 days? I see some people running Giveaways for an entire month. Is that a good idea?
- Is it better to do 20% off site-wide or only on a specific category of products?
Show Notes and Links
How Content Works to Get You Traffic & Sales
www.janehamill.com/contentcalendar Does the same info on the blog go in an email?
What do I post on social media?
Do I put ALL the info in the email or just tease it?
After I post it once, what do I do next?
Once I post content on my blog, how do I get people to see it?
Let's dive in...
Who is My Customer? Part One
Everything in business starts with understanding your perfect customer. Yawn. I know...how many times have you heard this?
And it's hella frustrating as a business owner because as soon as you think you figured it out - oh that's right, it's HER I'm going after - it changes.
And you have to start over understanding a NEW ideal customer. I swear my team and I do a new Buyer Persona exercise every 3 months.
Most entrepreneurs get excited about and want to talk incessantly about how cool their product is. Look what the product can do! Look how cool and useful it is! Check out this amazing thing I created. Who wants to buy it?
That's typically what entrepreneurs do. We have an itch we need to scratch so we create a business around it. We create something to sell and then we go look for people to buy it.
Which is totally backwards.
This episode walks you through deciding who you actually want to serve (yes, you get to choose) and creating a product around THEM and their wants & desires.
Entrepreneurs and Stress
You didn't go into this thinking it would be easy. But does it have to be THIS HARD?
This episode gives you a simple exercise to manage your thoughts and thus your stress. It's been very, very useful for our members and I think it will help you too.
To get an invitation to List Builders, go here:
She Quit Her Day Job, Closed Her Business, & Quit Smoking. Then This Happened...
www.janehamill.com/litaf. If you've ever toyed with the idea of re-inventing yourself, this episode is for you.
Imagine this...9 months ago you're working full-time in San Francisco making great money albeit working 80 hour weeks for a large company.
Then you decide to go part-time to devote more energy to your side hustle, making kick-ass capes for the cool kids to wear to festivals.
As soon as you leave your day job, Covid happens. Like, weeks later. :( Festivals are canceled.
Life as we know it is canceled. No one wants to wear capes for Zoom meetings.
So you use this as an opportunity to quit smoking AND drinking.
Then you close your cape business and start the next big thing.
Whaaa?? What kind of a badass does THAT during a pandemic?
Sarah Cohan, that's who. My guest today tells us her story - the good, the bad, the ugly, and most importantly - the HONEST.
She amazes me. I have so much respect for her. Prepare to be amazed.
Show Notes and Links:
Build an Email List That Converts to Sales:
10 Lessons from 10 Years Selling Products Online
Notes and Links: www.janehamill.com/10lessons/
I got this Q in my DM the other day and decided to answer it for all of you.
"Hi Jane! I was given your name from a close friend of a close friend! I am a new online boutique with no marketing experience. I wanted to reach out and get your advice on what you would recommend! I have done a few in-person shopping events but not getting much traffic to my site. Advice??"