Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.

We discuss:
• How did they get into Whole Foods?
• How did they also get into Walmart?
• How did their approach to retail expansion?
• How did they approach branding and positioning for Yellowbird

Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/
Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.