Marketing Tips for Photographers | The Tog Republic Podcast Carolina Guzik

Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes!

Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentorships to wedding photographers.

In today’s episode, we covered the topic of Backlinks and why they’re fundamental for your SEO strategy. Kari also recommends the best ways to get backlinks and explains the difference between them.

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You can find more about Kari here:

SEO for wedding photographers



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ARE YOU READY TO LEVEL UP YOUR BUSINESS?

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It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary.

However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so.

So in today’s episode, I’m sharing with you 5 things I’m doing to keep my business on everyone’s radar! Constant eyes on my brand means opportunities that I can take to book new clients.

I hope you take these strategies and use them in your own business!



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Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich.

Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed.

In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work I have been doing to implement significant changes in my pricing.

You can find more about Bobbi and her podcast here:

https://bobbibeducation.com/



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ARE YOU READY TO LEVEL UP YOUR BUSINESS?

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Friends, today we have a question from Rachel Mann Photography (I host Q&A’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?”

Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn’t have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so I had to rely on networking to grow my business.

In this episode, I'll share with you five things I did to attract clients and get my brand off the ground!

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ARE YOU READY TO LEVEL UP YOUR BUSINESS?

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Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;)

I've been a fan of his work since the early stages of my career, and I'm thrilled I had the opportunity to have this chat at this stage of my business!

A conversation that was supposed to be about a business without a website took many turns into other important topics. Although I'm a sucker for structure, I let Jon guide me into a chat that felt heartfelt and vulnerable, filling me with inspiration. I hope this conversation does the same for you!

If you are new to Jon, he’s been a photographer since 1999. He has created a profession around shooting film. Known for his family work both professionally and personally, he also is known for his workshops FILM IS NOT DEAD and the current FILM SCHOOL ROAD TRIP. He resides in Payson, UT with his 6 kids.

You can find more about Jon here:

His Website (No website ;)) https://jonathan.instaproofs.com/gallery/#events

Hitoribochi (personal work shot since his divorce) https://jonathan.instaproofs.com/gallery/#events/1897059

Peteetneet (personal work shot in UT since moving from Hawaii) https://jonathan.instaproofs.com/gallery/#events/1517048

Life of Aloha (personal work shot while he lived in Hawaii) https://jonathan.instaproofs.com/gallery/#events/971230

FILM SCHOOL ROAD TRIP https://jonathan.instaproofs.com/gallery/#events/971230

His Instagram https://www.instagram.com/jonathancanlas/

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Today’s episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session.

I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely mentioned that unfortunately, she was going with another photographer based on her budget.

However, a gut feeling and perceived value made her reevaluate her original decision and book my services instead, despite the price difference.

This candid conversation is filled with valuable insights on what future clients are looking for and the little things that make a difference.

Read Dailihana’s Work:


Dailihana Afonseca | 2023 Pen / Robert J. Dau Prize Winner




Spanglish (A Poem)



English as A Second Language



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