Mel Smith + Lori Hatcher: Innovation Lead + Head of Marketing, Truss Beverages Femme Studios
-
- Society & Culture
I sit down with two women behind Truss, a cannabis beverages company. Meet Mel Smith, who leads innovation, and Lori Hatcher-Hillier, who leads marketing. Truss is one of the few companies that focuses only on beverages, and parents 5 different brands that are catered for very different customers and moments. In this episode, we talk about gender diversity within cannabis, commitment to product over profit, and what advice they wish they could have given their younger selves at the start of their career.
I sit down with two women behind Truss, a cannabis beverages company. Meet Mel Smith, who leads innovation, and Lori Hatcher-Hillier, who leads marketing. Truss is one of the few companies that focuses only on beverages, and parents 5 different brands that are catered for very different customers and moments. In this episode, we talk about gender diversity within cannabis, commitment to product over profit, and what advice they wish they could have given their younger selves at the start of their career.
45 min