3 episodes

We help marketers become successful with native advertising

Native Advertising PowerHouse Podcast by Native Advertising Institute

    • Business
    • 5.0, 7 Ratings

We help marketers become successful with native advertising

    Native Ad PowerHouse with Adrian Michaels #11

    Native Ad PowerHouse with Adrian Michaels #11

    Guest of the day: Adrian Michaels, Director of FirstWord Media

    How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?

    See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/

    • 46 min
    Native Ad PowerHouse with Joanna Carrigan #10

    Native Ad PowerHouse with Joanna Carrigan #10

    Guest of the day: Joanna Carrigan, Head of Branded Content at News UK

    How do you build branded content revenues? How do you price yourself accordingly? And what will it help you as a content studio to do things more simple – and doing those simple things brilliantly?

    See show notes here: https://nativeadvertisinginstitute.com/blog/building-branded-content-revenues-podcast/

    • 55 min
    Native Ad PowerHouse with Mary Gail Pezzimenti #9

    Native Ad PowerHouse with Mary Gail Pezzimenti #9

    Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive

    Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only?

    See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/

    • 53 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

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