57 min
Oscar Ugaz: Can football clubs integrate esports (and vice versa)? Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Oscar Ugaz is a management consultant with expertise in digital innovation and strategy. He is a former Digital Business Manager at Real Madrid. Under his guidance, the club successfully launched new functions in e-commerce, digital, online video and social media. Now he teaches on the club’s MBA course and in many other business schools.
But, above all, Oscar is a thinker. Someone who builds and tests his own models of revenue-generation in sport. This podcast came about after he posted a diagram analysing how a football club could incorporate esports into their core business (and vice versa). It is something no traditional sports organisation has completely achieved as yet. We explore Oscar’s idea as well as the challenges a highly-successful, long-standing and deeply traditional sport like football will face from the esports industry in the years to come.
Oscar Ugaz is a management consultant with expertise in digital innovation and strategy. He is a former Digital Business Manager at Real Madrid. Under his guidance, the club successfully launched new functions in e-commerce, digital, online video and social media. Now he teaches on the club’s MBA course and in many other business schools.
But, above all, Oscar is a thinker. Someone who builds and tests his own models of revenue-generation in sport. This podcast came about after he posted a diagram analysing how a football club could incorporate esports into their core business (and vice versa). It is something no traditional sports organisation has completely achieved as yet. We explore Oscar’s idea as well as the challenges a highly-successful, long-standing and deeply traditional sport like football will face from the esports industry in the years to come.
57 min