[REPLAY] 10 Steps to Reposition Your Product When Your Customers Don’t “Get it‪”‬ Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

What do you do if your customers just don't "get" your product?
My guest today is Jane Portman, UI design expert, and co-founder of Userlis.
We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning.
From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.
Topics covered:
Why Userlist changed their product positioningThe steps Jane took to start improving their product positioningHow Jane scheduled customer interviewsThe customer research questions that led to the best insightsWhy understanding your product’s “true competitive alternative” is important, and how to find themHow to figure out positioning internallyThe difference between “attributes” and “features”How to cluster attributes and features into “themes”Using card sorting exercise as a product positioningThe biggest mistake Jane made when she tried to launch her previous productsResources mentioned:
Userlist5 Proven Methods for Positioning Your New ProductIntercomObviously AwesomeUI BreakfastHow To Use Jobs To Be Done To Read Your Customer’s MindBenedict DeickeHotjarConvertKitDes TraynorJoe LeechEnds by Joe McLeodUI Breakfast PodcastMore Isn’t Always Better - Challenging the Growth at All Costs MindsetCompany of One: Why Staying Small Is the Next Big Thing for BusinessUserlist BlogCategory Creation: 4 Reasons to NEVER Do ItBreak Through the Noise in Marketing by Doing Less
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘