Ridiculously Easy to Do Business With By: David Avrin Lets Have This Conversation

Let's have a conversation about
attention and what businesses are willing to do to keep consumers walking
through the door. Nearly 80% of American consumers say
that speed, convenience, knowledgeable help, and friendly service are the most
important elements of a positive customer experience. Therefore, according to
PricewaterhouseCoopers, prioritizing technologies that provide these benefits
rather than adopting new technologies just to be cutting-edge is preferred.  

A McKinsey study found that “60%
of consumers say they'll become repeat customers after a personalized shopping
experience.”

 

These revelations shouldn't come as a surprise to
David Avrin.   He's a popular keynote speaker and consultant
on Customer Experience and Strategic Brand Development. The author of 5 books,
David has worked with organizations and audiences across America and 24
countries worldwide.  His new book Ridiculously
Easy to Do Business With A Practical Guide to Giving Customers What They
Want--when and How They Want It.  To
future-proof your business, you need to do more than merely offer high-quality
and excellent service. It would be best if you became Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of
policies and behaviors that cause “friction” (frustration) for your customers
and clients. If left unaddressed, you will undoubtedly see a steady exodus of
customers as they seek more accommodating and aligned alternatives. Customers
will leave you for competitors if you give them a reason to.
In the pages of this
book, you will learn why it’s critically important for you to make it
Ridiculously Easy for customers or prospects.

·        
Have speedy access to service,
answers, response, resolution, and delivery.

·        
Understand why speed has become
a primary driver for customer choice.

·        
Try before they buy—without
having to give you their credit card!

·        
Customers can customize their
orders or choose their customer journey. They can also see the price without
going through pages of online text or meeting with a sales rep.

·        
Remember what they are paying
for and why they chose you in the first place.

·        
Cancel a subscription, return an
item, or change their mind so you can keep the relationship and sell them
something else down the road.

·        
Trust you, the process, and
others sharing their buying experience online.

·        
Sleep well at night, knowing you
have a process to future-proof your customer engagement model.

 

 

 

For more
information: https://www.davidavrin.com/


Follow: @therealdavidavrin

Get the books: https://www.amazon.ca/Books-David-Avrin/s?rh=n%3A916520%2Cp_27%3ADavid+Avrin.