Rory Sutherland: Why Challenger Brands Must Never Follow Logic to Truly Disrupt Categories HUNGRY.

Ready for your favourite email of the week?Cut the mustard for full-fat content? Subscribe to our Hungry Friday Feast Newsletter Rory Sutherland has SO many delicious aphorisms like:“…Hipsters Raise the Ceiling and Chains Raise the Floor”“....The opposite of a good idea is a good idea"Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair OgilvyOur conversation was a riot of fun, a roller coaster adventureON THE MENU:1. Flat Whites or Fuck Off: Why The Opposite of...