1 hr 51 min
Rory Sutherland: Why Challenger Brands Must Never Follow Logic to Truly Disrupt Categories HUNGRY.
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- Entrepreneurship
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Cut the mustard for full-fat content?
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Rory Sutherland has SO many delicious aphorisms like:
“…Hipsters Raise the Ceiling and Chains Raise the Floor”
“....The opposite of a good idea is a good idea"
Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair Ogilvy
Our conversation was a riot of fun, a roller coaster adventure
ON THE MENU:
1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea
2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better
3. John Cleese Lessons on Creativity: If You Seek Efficiency, you Lose Creativity
4. Why We NEED Hipsters: Hipsters Raise the Ceiling and Chains Raise the Floor
5. How the Soviet Union and Revolting Jumpers explain the Value of Branding (easier in the negative)
6. Why Creativity is REWRITING the question: At School You can’t Rewrite the Question, but in Business You Can
Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.
Mackenzie Jones - the FMCG recruitment specialists.
There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.
Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.
GS1 UK
You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.
www.gs1uk.org/hungry
BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.
Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click this link
Ready for your favourite email of the week?
Cut the mustard for full-fat content?
Subscribe to our Hungry Friday Feast Newsletter
Rory Sutherland has SO many delicious aphorisms like:
“…Hipsters Raise the Ceiling and Chains Raise the Floor”
“....The opposite of a good idea is a good idea"
Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair Ogilvy
Our conversation was a riot of fun, a roller coaster adventure
ON THE MENU:
1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea
2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better
3. John Cleese Lessons on Creativity: If You Seek Efficiency, you Lose Creativity
4. Why We NEED Hipsters: Hipsters Raise the Ceiling and Chains Raise the Floor
5. How the Soviet Union and Revolting Jumpers explain the Value of Branding (easier in the negative)
6. Why Creativity is REWRITING the question: At School You can’t Rewrite the Question, but in Business You Can
Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.
Mackenzie Jones - the FMCG recruitment specialists.
There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.
Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.
GS1 UK
You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.
www.gs1uk.org/hungry
BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.
Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click this link
1 hr 51 min