7 episodes
SEO With Adam Adam Bastock
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- Business
I interview businesses and hobbyists who want to grow their traffic, giving simple SEO solutions to help them achieve their goals. I talk them through what they can (and should) be doing in under 30 minutes, attempting to unveil the world of SEO in a non-technical way with limited jargon. This does not always work, because buzzwords are addictive.
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The importance of a content strategy for a new, small site.
In this episode I talk to Emma from Mind Setup, who helps people Get Shit Done. We discuss the difficulties of starting a website when you've just moved into freelance, and the tactics and importance of knowing who to write for. Once again, keyword research pops up!
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eCommerce SEO - WooCommerce Optimisation
Optimising a WooCommerce Site can be daunting, but with a bit of keyword research and using Screaming frog - you can achieve a lot. In this episode I sit down with John who runs Pala Eyewear who make ethical sunglasses, and run through a quick site audit and recommended small actions.
As a small team, it's vital you understand your audience and focus on SEO changes that will have the most impact.
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Content Marketing - Finding customers when they're not looking for you
I sit down with Cat from Yoga Hen Parties. With a new website in an emerging industry, we discuss how to raise awareness of your product to people who may not be directly looking for it & cover loads of other SEO tips. It's a long episode so settle down with a notepad at the ready!
http://bit.ly/ab-kwe
http://bit.ly/ab-kw
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Content is King, Why Use Infographics and Why Does Page Speed Matter?
In this episode I sit down with Emma Trinder, a photographer who is setting up a new website running mindfulness workshops for Schools. There's a few questions she has surrounding SEO hopefully we manage to find some clarity by the end of it!
As always, we discuss the importance of keyword research, the role infographics play in your seo strategy - as well as the importance of understanding your customer.
Keyword Research tool: http://bit.ly/ab-kw -
When is SEO not worth it?
I sit down with Andy from Red Tangle to discuss the challenges of running a business in a highly competitive industry, and how traditional SEO tactics aren't always the right ones. We discuss page speed, PR, Local SEO and single page website design.
http://bit.ly/ab-SEMRush
http://bit.ly/ab-kwe
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Sofaya at Headblush Glitter Bar - Keyword Research & Squarespace Image SEO
This week I sit down with Sofaya who runs a Glitter Bar in Brighton, but wants to increase the reach of her product range to an international audience. We talk through what keyword research is, why it's so important and how to optimise images in SquareSpace for improved SEO. As always, she leaves with a few tasks to get on with straight away!
https://www.headblush.com/
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