Sockjig Sneaker Podcast Sockjig

An in depth look at sneaker brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2024.



Timestamps

00:00 - Entrance

02:01 - Intro

04:33 - Opening Remarks

15:49 - State of Sneaker Market

17:41 - The Rise of EQL

19:30 - State of Reselling: Resell is Dead, Long Live Resell

21:24 - State of Resell Apps

23:15 - State of Sneaker Media

34:27 - State of Sneaker Retailers

36:33 - Boutiques and the Loss of Targeted Facebook Ads

38:51 - Big Box Retailers

40:20 - PacSun Supporting Independent Streetwear Brands

41:09 - State of Signature Basketball Sneakers

44:18 - A'Ja Wilson and Nike Gaslighting

47:04 - Too Many Signature Shoes?

48:16 - One Release a Year

51:06 - AE1 and Being On Offence

53:56 - State of Nike

58:43 - Dylan Raasch Leaving Nike

1:02:40 - State of Jordan Brand

1:09:19 - State of Nike SB

1:11:16 - State of Adidas

1:13:20 - New Balance is a Family Biz

1:17:47 - Asics: Getting GRs Over

1:19:48 - Reebok and Authentic Brands Group

1:27:13 - Other Brands: Salomon, Saucony, Puma, Hoka, On, Crocs, Luxury, Independent Brands

1:31:59 - Outro



https://shop.sockjig.com/

In this episode, I talk about Nike’s marketing and shitty products problem. I also talk about my trip to Japan, how Instagram is a key for vacation planning, what I wore and what Japanese were wearing. I also talk about shopping and a give a brief history Ginza, the birthplace of Japanese Fashion. Other topics include the Bode Astrograbber release and how Hidden NY has no point of view.



Timestamps

00:00 - Newsradio Cold Open

00:21 - Intro

03:09 - Pickups / Skips / Misses

04:54 - Skips

06:35 - Misses

08:47 - Bode Astrograbbers

13:19 - Hidden NY Asics

20:42 - Nike and Goat

24:51 - Nike's Marketing and Shitty Products Problem

29:41 - Nike's AI Designed Sneakers

31:39 - Nike and MLB Fanatics Deal

33:35 - The Sword of Donahue

37:08 - Big in Japan

41:09 - Picking a Travel Sneaker

42:02 - Clothing for Japan

45:01 - Initial Thoughts in Japan

48:42 - Cash Money

49:42 - Language

50:51 - Food

54:12 - Transportation

57:07 - Sneakers Japanese Wear

59:52 - Clothing Japanese Wear

1:01:36 - Shopping

1:08:37 - Ginza and the History of Japanese Men's Fashion

1:15:19 - Closing Thoughts



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In this episode, I talk about Live Streaming and how future sneaker influencers will more likely emerge from this space. I also share my thoughts on all these overly dramatic takes about the Death of Sneaker Culture because Trump appeared up at SneakerCon. Plus a lot more!



Timestamps

0:00 - Cold Open: Thurston Moore

02:51 - Pickups

04:17 - Skips

07:12 - Misses

08:56 - HartCopy adidas BW Army Release

13:14 - Wale Deserves More

16:36 - Nike Signs Kai Cennat

20:13 - Complex Sold to NTWRK App

25:14 - Future Sneaker Influencers and Livestreaming

27:27 - Trump at SneakerCon

40:01 - Shawn Stussy Says Sneaker Culture is Officially Over

49:09 - Outro

Episode 65 of the Sockjig Sneaker Podcast features an in-depth interview with Mbiyimoh Ghogomu, CEO and Co-founder of Tradeblock, a marketplace app for trading sneakers. Mbiyimoh discusses his personal journey from a sneaker-loving kid to a tech startup CEO, the inception and growth of Tradeblock, and the significance of running a Black-owned startup in the sneaker industry. We also talk about the challenges of having a startup that launched just before Covid-19, and also now the slowing sneaker economy. We also talk about what happened with the recent app UI changes and the strong customer feedback on those changes.


Timestamps
00:00 - Intro
01:22 - Interview
07:18 - Becoming a Tech Cofounder
15:02 - Tech Startup During Covid
19:36 - Importance of Community
21:47 - Importance of Black Owned Startup in the Sneaker Industry
26:32 - Jason Mayden
33:10 - Tradeblock App
34:50 - Slowing Economy and Down Sneaker Market
39:58 - Recent Tradeblock UI Changes
48:42 - What's Next for Tradeblock
53:53 - Sneaker March Mania

This is special episode of The Sockjig Sneaker Podcast. I found a pilot episode of a sneaker podcast that I originally recorded on November 30th, 2017. I thought it was lost media but I just found it, cleaned it up and publishing for the first time ever. So let's go back to Nov 2017 when Nike Off White The Ten had just dropped, we used to cop Yeezys from EU sites in the middle of the night. A time many look back on now as a golden age.



Timestamps

00:00 2024 Intro

01:15 What is a Sockjig?

02:36 2017 Sneaker Boom 

05:11 Rundown

05:40 Nike Off-White The Ten Drop

11:40 Sean Wotherspoon: Need Supply Virginia Drop

15:11 Nike 2017 Year in Review

20:39 Nike Collaborators

20:43 Acronym

21:08 Tom Sachs

22:12 Vlone

23:07 PSNY

23:28 Travis Scott

24:05 Jordan Brand

25:55 New Balance 

26:43 Fear of God

27:20 Big Baller Brand

27:30 Yeezys

31:17 adidas Ultraboost

33:23 Pharrell and 4D

33:46 4D

34:15 Outro



Support the show! Buy socks at ⁠https://shop.sockjig.com/

In this episode I discuss bold predictions for sneakers in 2024:



Send me your 2024 Bold Predictions. Click Send a voice message button here: ⁠https://podcasters.spotify.com/pod/show/sockjig⁠



I also discuss the recent raid at the Project Blitz warehouse, the Stanley Cups hype and what's important about the Kith Loyalty program. I also look at the Nike and Tiger Woods split and why Nike is letting legends walk. I think talk about the challenges in digital media with recent layoffs at Sports Illustrated, Pitchfork and of course Buzzfeed being broke and content creation in this era.



I also talk about my personal goals with content creation and have a retrospective on the podcast, creating best of the year and worst of the year lists. And finally talk about my personal year in sneakers: favourite pickups, misses, regrets and shoes I sold.



The Best Sneakers of 2023 - 64 Tournament Bracket

https://www.sockjig.com/bestof2023/

Top 20 Worst of the Year in the World of Sneakers

https://twitter.com/sockjig/status/1744190809581494595



Timestamps

00:00 - Cold Open

00:19 - Intro

03:00 - On Feet / Pickups / Skips

04:43  - Bold Predictions For 2024

10:05 - Project Blitz Warehouse Raided

13:14 - Stanley Cup Hype

17:59 - Kith Loyalty Program

27:30 - Nike and Tiger Woods: Being the Big Dog

34:43 - Aside: Getting Paid More for Cartoon Dunk Concept Photoshops Than Working at Nike

36:22 - Digital Media and Buzzfeed's Debt Problem

45:16 - Content Creation as an Independant Content Creator

56:27 - Podcast Retrospective

01:05:53 - Sneaker of the Year Lists

01:09:42 - Personal Year in Sneakers

01:22:24 - Worst Of The Year In Sneakers List

01:29:05 - Outro



Support the show! Buy socks at https://shop.sockjig.com/