69 episoder

Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.

The Email Marketing Show ResponseSuite

    • Marketing

Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.

    Predictions of Email Marketing 2021

    Predictions of Email Marketing 2021

    It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales.
    But are there going to be any changes to how email marketing works and performs this year?
    More importantly, how can you ensure that your own email marketing is as effective as possible?
    In a world of never-ending changes and updates, we want to help you get the very best out of your emails, so in this episode, we’re going to give you our predictions of where we think email marketing is heading, in 2021.
    Predictions of Email Marketing 2021Episode Content(02:25) It’s a brand-new year…what’s going to change?
    (02:48) One of the biggest things we talk about and are continuing to talk about.
    (04:33) Is your big list actually paying your bills?
    (05:22) The people who actually LOVE receiving your emails.
    (06:38) Why should people open your emails in the first place?
    (08:07) “Yay! another catalogue has been posted through my letterbox. Let's throw it away.”
    (09:33) Marks and Spencer do this very well (and we’re not just talking about their food).
    (10:15) If you’re not already doing this, you need to start this year…or right now.
    (12:27) The reason people stop opening your awesome emails.
    (13:01) One of the very best things you can do with this strategy.
    (14:29) We think this next thing is going to increase, so make sure you jump onboard.
    (15:59) If you do the above thing, it’s going to solve something BIG.
    (17:43) We think this acronym is going to really catch on!
    (18:08) OK, but how can you actually apply all of this?
    (18:39) This week’s subject line of the week is bit of a naughty one.


    Episode Resources

    https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan)
    https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers)
    https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content
    Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
    Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

    • 21 min.
    5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You Answer

    5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You Answer

    You know you should be emailing more often, but how the hell are you supposed to come up with all of the content?
    More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you?
    Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think about your emails by going through the 5 subjects that in his words, “move the needle in every single industry”.
    He also discusses the incredibly effective approach, ‘assignment selling’ and how you can use this to quicken your sales process and massively increase your close rate…..because who doesn’t want that?
    5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You AnswerEpisode Content

    (02:13) It’s two lies and a truth and Rob’s turn again - will he ever catch up with Kennedy?
    (04:38) So, how do you come up with things to say in your emails?
    (05:50) The main reason why the 5 subjects work so well in every industry.
    (06:15) Subject number 1 - most companies don’t know how to talk about this in the right way.
    (07:36) Subject number 2 is something we don’t usually search for until we’re serious about buying it... which is why it’s perfect.
    (08:25) Subject number 3 - have you done your due diligence?
    (09:22) Subject number 4 is something we are all obsessed with. Yes, even you!
    (09:59) Subject number 5 and it’s "simply the best."
    (10:47) OK, but where and when should you use these 5 subjects within your emails?
    (11:23) The hostage situation and honest reviews about yourself. It’ll make sense, we promise.
    (15:14) Very few business do this, which is exactly why you should.
    (15:54) Assignment selling and what Marcus does differently.
    (17:48) How to stop wasting your valuable time by using assignment selling.
    (20:31) What sort of questions should you be asking?
    (21:53) How you can incorporate assignment selling in your emails….because that’s probably why you’re listening to this, right?
    (22:55) Being more demanding and closing more sales? We’re in.
    (24:49) Have you ever been ghosted before? This subject line leads to an answer in 90% of the time on the very same day.
    Episode Resourceshttps://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan)
    https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers)
    https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content
    Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
    Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

    • 30 min.
    Making Sales With Email Marketing, Faster

    Making Sales With Email Marketing, Faster

    Let’s get real for a minute. The main reason we all do email marketing is to make sales, right?
    Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then, after people have been on your list for a few months.
    Maybe you’re struggling to make any sales at all.
    If either of these are the case and you want to figure out how you can not only make more sales, but make sales faster, we’ve got you covered.
    Making Sales With Email Marketing, FasterEpisode Content

    (02:52) Are your new subscribers that friend who has shown up late to the party?
    (04:00) What you don’t want to do with your email marketing.
    (06:12) The main goal with lead magnets and why you might be doing it wrong.
    (06:57) The reason why you might be getting spam reports and unsubscribes.
    (07:35) OK, but how can we fix this?
    (08:55) What you need to do and how you can do it.
    (10:16) How we like to teach this.
    (12:55) Seeing this in action with one of our members. It was so powerful!
    (13:59) This is the fastest way to make sure you get sales.
    (14:44) When the day to day emails work well.
    (15:54) Fear not. We’re not leaving you high and dry on this.
    (15:50) Rob’s David and Goliath subject line of the week.


    Episode Resources

    https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan)
    https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers)
    https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content
    Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
    Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

    • 19 min.
    Beautiful Email Design That Make Sales - Matthew Smith from Really Good Emails

    Beautiful Email Design That Make Sales - Matthew Smith from Really Good Emails

    We’ve always told you that emails don’t need necessarily need to be visually stunning to work well for you and your core objective of making sales.
    Why bother spending hours of your time adding graphics left, right and center when you could simply get your point across in less than 20 mins?
    But, what if changing your emails from the current layout you’re currently using could help to bring you more click through and more sales?
    Even better, what if you could make your emails much more visually appealing and effective without having killer design skills?
    Working with the likes of MIT, Seth Godin and Gates Foundation (to name a few), our latest guest, Matthew Smith of https://reallygoodemails.com/about (Really Good Emails) is here to tell us how putting a little more thought into our email design could help us yield even better results.
    We’re all ears!...
    Beautiful Email Design That Make Sales - Matthew Smith from Really Good EmailsEpisode Content(02:16) It’s two lies and a truth about Matthew and Rob really didn’t want it to be this one.
    (03:32) Just how important are visuals in an email?
    (05:08) Graphic-design-heavy - do we have to?
    (07:05) Matthew’s face-palm moments with terrible emails.
    (09:02) What should a game of golf and your emails have in common?
    (10:10) Should we be fearful of emails not loading properly?
    (12:26) But Kennedy’s not a designer, god dammit!
    (14:05) Why you don’t have to be a Picasso of emails to have awesome emails.
    (16:01) Does this all apply to coaches and course creators?
    (17:32) Cheap dirty pizzas don’t need fancy flyers. But what about your emails?
    (20:22) Find out how graphics can further your conversion rate.
    (22:26) Some people just need a little push.
    (24:43) This week’s subject line of the week and the hidden treasure within your junk folder.


    Episode Resources

    https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan)
    https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers)
    https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content
    Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
    Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

    • 29 min.
    Why Is My Email Marketing Not Working?

    Why Is My Email Marketing Not Working?

    So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off…
    Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all.
    You might be starting to wonder if there is even any point to email marketing.
    Should you give up? Is your business just not made for email? Would you be better off using homing pigeons to send your mail?
    Well, don't go throwing in the towel just yet...
    What you should be focusing on is how you can fix your email marketing issues and lucky for you, we’re going to help you to do just that…
    Why Is My Email Marketing Not Working?Episode Content(02:29) First things first, what does “it’s not working” actually mean?
    (03:10) The biggest problem with open rates.
    (04:36) What is working for YOU?
    (05:30) Why your results might actually be a lot better than you think.
    (06:38) The main metric we really look for to measure success.
    (08:07) The other factor you really need to consider when measuring your email success.
    (09:09) The flip side of this super important factor. Feeling a little better?
    (11:33) OK, so your email definitely isn’t working. How can you improve it?
    (12:32) Do you have your own dickhead@dickhead.com? Kennedy loves him.
    (14:17) What are you training your subscribers to do?
    (16:29) The ‘getting to know you’ sequence and why you absolutely should have this.
    (17:24) How often are you emailing your subscribers?
    (19:10) The one insanely-incredible-undeniable fact about email marketing.
    (20:24) The little dude stroking his goatee and this week’s subject line of the week.


    Episode Resources

    https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan)
    https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers)
    https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content
    Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
    Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

    • 22 min.
    Apryl Beverly's 'I Want All The Sales Campaign'

    Apryl Beverly's 'I Want All The Sales Campaign'

    Known as the https://baab.biz/ (‘Million-dollar Word Stylist’, Apryl Beverly) is QUEEN when it comes to sales and marketing content.
    A twice Amazon best seller and having helped generate over $22 million for her clients, Apryl knows exactly how to hit the sweet spot when it comes to selling through email marketing and that’s exactly what she is going to be sharing with us today…her incredible (and incredibly effective!) “I want all of the sales” campaign.
    So, if you’re looking for a quick cash injection in your business at any time of the year and you want to nail it through your email campaigns, you do not want to miss this episode…
    Apryl BeverlyEpisode Content(02:45) Kennedy has really set the bar with this week’s two lies and a truth. Rob is totally stumped!
    (05:27) So what exactly is the “I want all of the sales campaign” and how could it be perfect for you?
    (06:40) When is the best time to use this campaign?
    (08:29) The general set up. This is quite different to our own campaign….but we like it.
    (09:45) What should you be looking to achieve with the very first email?
    (11:19) It’s email number two or as Apryl likes to call it… ‘Club Day’
    (13:26) It’s email three and you can do one of three things…
    (16:17) Email number four is straight up no fluff, and this approach is sometimes exactly what is needed to get results.
    (17:29) The last two nudge emails can have people pouring in if you do these correctly.
    (19:07) What is the angle of the magical last email?
    (19:53) Countdown timers – yay or nay? Apryl gives her view.
    (21:04) The most effective subject line for Apryl.
    Episode Resources

    https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan)
    https://www.responsesuite.com/webinar (FREE Email Marketing Webinar)
    https://get.emailmarketingheroes.com/league (JOIN The League Of Email Marketing Heroes)
    https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content
    Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
    Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

    • 23 min.

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