158 episodes

Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

The Go-Giver Podcast Bob Burg

    • Business

Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

    158 Power Couple - Heath Oakes & Jenny Anchondo

    158 Power Couple - Heath Oakes & Jenny Anchondo

    Success, Business, Relationships, Podcasting, Sales
     
    Summary
     
    Success depends far less on luck than it does on doing the correct things in the success process. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear from two of my favorite people in the world. They are truly a power couple with some POWERFUL principles for success! That and more on today’s show.
     
    Bob’s Thought of the Day
     
    We’ll explore:
     
    Why success--financial or otherwise--based on luck is not sustainable. Some “clues” to long-term success.   
    Interview with Heath Oakes & Jenny Anchondo
     
    You’ll discover:
     
    Behind the scenes of their podcast, Second Shot. How Heath and Jenny became so successful at such young ages. How both of them were so immensely persistent and absolutely refused to be denied. The importance of showing up in person--it’s harder to say “no” to somebody in person. The value of reframing “no” to help you be more successful.  Examples of headlines they’ve used for riffs on their podcast and the great life’s lessons. Some highlights from guests on Jenny’s follow-up show, Second Shot Sit-Downs. A few “Heath-isms” … courtesy of Jenny.  
    Click to Tweet
     
    Powerful success principles shared by @HeathOakes & @JennyAnchondoTV on this episode of The Go-Giver Podcast titled, “Power Couple.” #success “It’s always harder to say no to someone in person.” @JennyAnchondoTV #success Learn how Richard Fenton’s and Andrea Waltz’s (@GoforNo) book, “Go for No” impacted @HeathOakes’ sales career on this episode of The Go-Giver Podcast. #sales  
    Interview Links
     
    SecondShotPodcast.com   
    JennyAnchondo.com
    Ignorance on Fire: A Journey of Failing Your Way to Success by Heath Oakes 
    Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz
    Second Shot Podcast
    Jenny’s Blog
    Hire Jenny to speak
     
    Jenny Anchondo’s Social Media
     
    Connect with Jenny on Facebook
    Connect with Jenny on LinkedIn
    Follow Jenny on Twitter
    Follow Jenny on Instagram
    Jenny’s YouTube channel
     
    Heath Oakes’s Social Media 
     
    Connect with Heath on Facebook
    Connect with Heath on LinkedIn
    Follow Heath on Twitter
    Follow Heath on Instagram
    Heath’s YouTube channel
     
    Resources
     
    Endless Referrals: The Go-Giver Way 2-Day Workshop
    Order The Go-Giver Influencer
    Sell The Go-Giver Way Audio Program 
    GoGiverSalesAcademy.com
    The Go-Giver Leader
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review
     

    • 34 min
    157 Radical Relevance - Bill Cates

    157 Radical Relevance - Bill Cates

    Relevance, Marketing, Business, Value, Messaging
     
    Summary
     
    Value is always in the eyes of the beholder. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, “radical relevance”--in today’s marketplace. That and more on today’s show.
     
    Bob’s Thought of the Day
     
    We’ll explore:
     
    Value: “the relative worth or desirability of a thing to the end-user or beholder.” Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value. The need for what we sell to be relevant. Actually, it must be...“radically relevant.”  
    Interview with Bill Cates
     
    You’ll discover:
     
    What radical relevance is, and why it’s so important. Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia. Why radical relevance is the business equivalent of “love at first sight.” The importance of empathy in marketing. The neuroscience of relevance. How Bill developed the concept of radical relevance by changing the name of one of his publishing companies. The difference between a brand and a value proposition. The three-phase approach to building your value proposition.


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    The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales  
    Interview Links
     
    TheReferralCoach.com
    Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates
    Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates
    The Cates Academy
    Bill’s Blog
    Bill’s Speaking page
    Connect with Bill on Facebook
    Connect with Bill on LinkedIn
    Follow Bill on Twitter
    Bill’s YouTube channel
     
    Resources
     
    Endless Referrals: The Go-Giver Way 2-Day Workshop
    Order The Go-Giver Influencer
    Sell The Go-Giver Way Audio Program 
    GoGiverSalesAcademy.com
    The Go-Giver Leader
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review

    • 28 min
    156 Freedom Lifestyle - Curt Mercadante

    156 Freedom Lifestyle - Curt Mercadante

    Business, Freedom, Relationships, Vision, Alignment
     
    Summary
     
    Why is freedom so important? We’ll look at in our Thought of the Day. And in our interview segment, we’ll explore what it means to have a “Freedom Lifestyle,” as well as the keys to having one. We’ll discuss that with the author of a book on that very topic. That and more on today’s show.
     
    Bob’s Thought of the Day
     
    We’ll explore:
     
    Two definitions of “freedom.” Why 75% of employees feel disengaged at work. The importance of autonomy and “intrinsic motivation” vis a vis employee performance.  
    Interview with Curt Mercadante
     
    You’ll discover:
     
    How Curt defines “entrepreneurial freedom.” Curt’s story of feeling overwhelmed but then gaining time freedom and financial freedom. The difference between growing a business and scaling a business. How Curt’s Father impacted how he viewed success and relationships. The five key areas that must be firing on all cylinders for you to be living out The Freedom Five: Superpowers, Vision, Alignment, Outcomes, Goals. Why the key to freedom and fulfillment isn’t balance; it’s alignment. The importance of reverse-engineering your vision by establishing short-term goals. How companies and teams can apply the principles of The Freedom Five.


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    What are “The Freedom Five?” Author and Entrepreneur, @CurtMercadante shares this and more from his terrific book, “Five Pillars of The Freedom Lifestyle” in this episode of The Go-Giver Podcast. True #entrepreneurial freedom means growing your business while growing your freedom & fulfillment. @CurtMercadante The key to freedom and fulfillment isn’t balance; it’s alignment: aligning the three facets in your life—work, family, and self. @CurtMercadante  
    Interview Links
     
    CurtMercadante.com
    Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery by Curt Mercadante (Amazon link)
    Curt’s Podcast
    Connect with Curt on Facebook
    Connect with Curt on LinkedIn
    Follow Curt on Twitter
    Follow Curt on Instagram
    Curt’s YouTube channel
     
    Resources
     
    Endless Referrals: The Go-Giver Way 2-Day Workshop
    Order The Go-Giver Influencer
    Sell The Go-Giver Way Audio Program 
    GoGiverSalesAcademy.com
    The Go-Giver Leader
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review

    • 33 min
    155 Manage Attention … Unleash Genius - Maura Nevel Thomas

    155 Manage Attention … Unleash Genius - Maura Nevel Thomas

    Attention, Distraction, Time Management, Productivity, Technology
     
    Summary
     
    Just how important is our attention when it comes to our achieving that which we desire? We’ll look at that in our Thought of the Day. And in our interview segment: It used to be that TIME Management was suggested to help us be more productive. However, today’s guest says the key is actually ATTENTION management. Maura Nevel Thomas will share some very helpful information from her terrific new book on that very topic. That and more on today’s show.
     
    Bob’s Thought of the Day
     
    We’ll explore:
     
    Why desire is so important to accomplishing a specific goal. A powerful quote from The Master Key System by Charles F. Hannel: “Creative thought requires attention, and the power of attention is, as we have found, the weapon of the Super-man” [today we would use the term “Super-person”].  
    Interview with Maura Nevel Thomas
     
    You’ll discover:
     
    Why “time management” is a myth. Maura’s definition of “productivity”: Achieving or producing a significant amount or result. The Productivity Paradox, and how to manage it. A key insight about our modern technology: it is created to be habit-forming. Steps that can help you manage your attention and become more productive. The four quadrants of attention management. The importance of recognizing how often you allow your attention to be stolen by technology.



    Click to Tweet
     
    How you manage your time only matters if you manage your #attention. @mnthomas Since #distraction is our problem, “time-management” is not the solution. The antidote to distraction is #attention. @mnthomas #Distraction creates distractability. The more distracted we are, the more distracted we will be. @mnthomas #attention  
    Interview Links
     
    MauraThomas.com
    Attention Management: How To Create Success And Gain Productivity — Every Day by Maura Nevel Thomas
    Personal Productivity Secrets by Maura Nevel Thomas
    Work Without Walls by Maura Nevel Thomas
    All of Maura’s books
    Maura’s Blog
    Maura’s Speaking page
    Connect with Maura on Facebook  
    Connect with Maura on LinkedIn  
    Follow Maura on Twitter   
    Maura’s YouTube channel
     
    Resources
     
    The Go-Giver Influencers Facebook LIVE Show
    Order The Go-Giver Influencer
    Sell The Go-Giver Way Audio Program 
    GoGiverSalesAcademy.com
    The Go-Giver Leader
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review
     

    • 31 min
    154 The Gift of Struggle - Bobby Herrera

    154 The Gift of Struggle - Bobby Herrera

    Kindness, Struggle, Humility, Leadership, Pain
     
    Summary
     
    It’s often said that struggle is a positive thing. But is it really a GIFT? We’ll look at that through a fascinating discussion with Bobby Herrera on today’s episode. That and more on today’s show.
     
    Interview with Bobby Herrera
     
    You’ll discover:
     
    Bobby’s journey of struggle as a child. The life-changing “bus story” that would serve as a sort of North Star for the rest of Bobby’s life. Why pain, struggle, and suffering are the pathways to wisdom. The importance of viewing leadership as an “inside job,” and how it builds trust with your team members. How Bobby used the “bus story” to transform his company into a community. A powerful story about choosing the hardest right over the easiest wrong. How to reframe the way you view struggle in your life.  
    Click to Tweet
     
    #Leadership amounts to wanting more FOR our people than we want FROM them. @BobbyHerreraPG #Struggle is the most honest and revealing measure of progress toward becoming the leader you desire to be.” @BobbyHerreraPG #Humility is the secret of the wise. @BobbyHerreraPG  
    Interview Links
     
    Bobby-Herrera.com
    PopulusGroup.com
    The Gift of Struggle: Life-Changing Lessons About Leading by Bobby Herrera
    Bobby’s Blog
    Bobby’s Speaking page 
    Connect with Bobby on Facebook
    Connect with Bobby on LinkedIn
    Follow Bobby on Twitter
    Follow Bobby on Instagram
    Bobby’s YouTube channel
     
    Resources
     
    The Go-Giver Influencers Facebook LIVE Show
    Order The Go-Giver Influencer
    Sell The Go-Giver Way Audio Program 
    GoGiverSalesAcademy.com
    The Go-Giver Leader
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review

    • 31 min
    153 The Art of the “Heart” Sell - Christine Schlonski

    153 The Art of the “Heart” Sell - Christine Schlonski

    Sales, Heart, Conversations, Success, Business
     
    Summary
     
    Do you look at selling in a way that is counterproductive to your success? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll explore why Christine Schlonski doesn’t believe in a hard sell, but rather a “heart” sell. But what exactly is a “heart” sell? We’ll certainly find out. That and more on today’s show.
     
    Bob’s Thought of the Day
     
    We’ll explore:
     
    The reason why - if you think of selling as “yucky”...it’s most likely hurting your business. What sales truly is: discovering what the other person wants, needs, and desires, and helping them to get it. What you’re really giving to your prospective customer when you are selling.  
    Interview with Christine Schlonski
     
    You’ll discover:
     
    Christine’s sales journey, and why she had to come to grips with loving sales. How Christine overcame the fear of selling. Christine’s advice to salespeople who don’t enjoy selling. The importance of conversations in the sales process. How to connect your head and heart when selling. Christine’s credo: Stop JUST dreaming. Act NOW!  
    Click to Tweet
     
    #Sales is all about coming from a place of love. @newsalesmindset  Stop JUST Dreaming. Act NOW. @newsalesmindset #sales #success On this episode, the great @newsalesmindset reveals how to #sell from the #heart.  
    Interview Links
     
    ChristineSchlonski.com
    Heart Sells! Podcast 
    Christine’s Blog
    Christine’s Empowerment Notes 
    Connect with Christine on Facebook
    Connect with Christine on LinkedIn
    Follow Christine on Twitter
    Follow Christine on Instagram
    Christine’s YouTube channel
     
    Resources
     
    The Go-Giver Influencers Facebook LIVE Show
    Order The Go-Giver Influencer
    Sell The Go-Giver Way Audio Program 
    GoGiverSalesAcademy.com
    The Go-Giver Leader
    TheGoGiver.com
    GoGiverSpeaker.com
    Burg.com 
    How to Post a Review

    • 23 min

Customer Reviews

Hedhorn ,

Artist of life

Go-Giver podcast … Love it … This isn't just talk about business. It applies whether you're a volunteer, in a romantic relationship, or with your coworkers.

This podcast teaches principles that you can even use with your kids, whether they're 2 or 20. Yes, you have to simplify them for your two-year-old, and yet they work.

If you feel stuck in a pattern of arguing with someone or feel frustrated that you can't seem to get ahead at work, go to listen to this podcasts. Take a chance and do what it suggests for a week as an experiment. If you don't like the results, you can quit and forget about it.

The interviews gives specific examples … useful examples. Great stuff … love it …

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