The Growth Agenda - Sales & Marketing Podcast

Kvadrant Consulting
  • 5.0 (14)
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  • EVERY TWO MONTHS
The Growth Agenda - Sales & Marketing Podcast

"Where will growth come from?" An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure. This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts. Happy listening and looking forward to put growth on the agenda! - Formerly known as "The CRO Podcast".

  1. 6 HR AGO

    #47 - Mikkel & Brian: From Selling Hardware to Software - Making the Shift Possible

    What does it take for a hardware company to build a successful software business? In this episode, Mikkel Bach-Andersen and Brian Andersen explore the real challenges behind the shift. From go-to-market models and new buyer dynamics to organizational resistance and incentive design, they unpack lessons from companies like Trackunit and FOSS that made it work and why so many others failed.

    38 min

  2. 30 JUN

    #46 - Bart & Anders: Why your sales meetings belong in the open office

    On this week’s Growth Agenda Podcast, Bart sits down with Anders Buchman, VP Commercial at Upry, to unpack a simpler, smarter way to build your go-to-market strategy and scale a high-impact team. Ready to discover where B2B growth really comes from?

    51 min

  3. 2 MAY

    #45 - Liza & Natasha: Why do most sales methodologies fail to stick

    In this episode, we sit down with Natasha Lindsey, Director of Global Sales Enablement at Jabra, to explore what it really takes to drive lasting sales transformation. From managing 500+ stakeholders to rolling out global programs across diverse sales models, Natasha shares hard-earned lessons on what works—and what doesn’t—when trying to change how people sell. We talk enablement, coaching, AI, and the shift from feature selling to true value selling. Whether you're in sales, enablement, or leadership, this episode will challenge how you think about building a commercial organization that actually drives impact.

    51 min

  4. 24 FEB

    #44 - The New Growth Agenda

    This episode explores The New Growth Agenda, a book designed to help commercial leaders identify new growth opportunities. The conversation between the three authors, Martijn, Brian and Oliver, covers the inspiration behind the book, key insights from a survey of 150 senior leaders, and practical strategies for navigating today’s complex buying landscape. From rethinking sales structures to adapting marketing for sustained impact, the discussion provides actionable advice for driving commercial success.   Tune in for fresh perspectives on organic growth in a changing business environment.

    58 min

  5. 6 JAN

    # 43 - Jeppe & Martin: The Promised Brand - why branding matters with Mats Urde, Brand Orientation

    Just before Christmas, Jeppe and Martin had the pleasure of inviting Brand Strategy Consultant, Mats Urde, into the podcast studio. Mats shares his journey from case-based teaching to consulting and the development of his framework in his book "The Brand Matrix." They discuss the importance of aligning internal culture with external promises, how to manage corporate branding transformations, and the pitfalls of neglecting your organization's identity.  With engaging stories, from building sustainable brands to a passion for Icelandic horses - this is an episode you don't want to miss.   We hope you enjoy today's episode!

    1h 3m

  6. 29/11/2024

    # 42 - Carsten: Navigating the art of growth: Lessons on commercial value, simplicity, and responsiveness to change with Toke Lund, Enterspeed

    In this episode, Carsten Pingel, Partner at Kvadrant Consulting, has his podcast debut in the Palægade studio; joined by Toke Lund, CEO, Partner, and Founder of Enterspeed. Together, they explore Toke's extensive experience in the B2B space, delving into the principles that drive sustained growth. From understanding the power of simplicity to mastering responsiveness in a world of constant change, this conversation uncovers actionable strategies to unlock commercial value. Tune in for practical insights and stories that will inspire your approach to growth and transformation.   We hope you enjoy today's episode!

    57 min

  7. 15/11/2024

    # 41 - Mikkel & Martin: Rethinking Account Management: From Static Plans to Dynamic Client Partnerships

    In this episode, Mikkel Bach-Andersen, Senior Partner, and Martin Mariussen, Partner, discuss the evolution of account management, shifting from static annual plans to dynamic, monthly engagement models. They examine common pitfalls, like misallocating resources and overinvesting in smaller accounts, and emphasize the skills needed for key account managers to become orchestrators rather than lone operators. Packed with practical advice, this episode is a must-listen for sales leaders and account managers looking to build stronger customer relationships, optimize account plans, and take on the "playmaker" role crucial for navigating complex, multi-stakeholder accounts.   We hope you enjoy today's episode!

    40 min

  8. 25/10/2024

    # 40 - Martin & Jeppe: A journey from Science to Sales with Alexander Broe, Novonesis

    In this episode, Jeppe and Martin sit down with Novonesis' Head of Sales & Business Development, Alexander Broe. They explore his fascinating career journey, from endurance sports enthusiast to navigating the corporate world, including his transitions from procurement to sales, marketing, and distributor management. Alexander shares insights into how companies can effectively bridge the gap between B2B and B2C, the challenges of managing distributors across global markets, and how to create real-world impact by developing innovative products. This conversation offers a wealth of knowledge on sales strategy, distributor relationships, and the future of consumer health trends, particularly in probiotics and the gut-brain axis.  We hope you enjoy today's episode!

    46 min
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5
out of 5
14 Ratings

About

"Where will growth come from?" An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure. This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts. Happy listening and looking forward to put growth on the agenda! - Formerly known as "The CRO Podcast".

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