16 min
The Technology Consolidator: Lauren Wagner of Okta B2B Difference Makers
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- Marketing
Strategy should drive technology, not the other way around.
Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends.
In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech stack and sometimes more isn’t always better. In her words, the modern marketer is really “part marketing technologist,” who has to be smart when deciding which programs and platforms to use.
What does Lauren think it takes to be a B2B Difference Maker? Tune in to find out.
Resources:
Lauren’s Walk-up Song: The General Specific by Band of Horses
Strategy should drive technology, not the other way around.
Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends.
In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech stack and sometimes more isn’t always better. In her words, the modern marketer is really “part marketing technologist,” who has to be smart when deciding which programs and platforms to use.
What does Lauren think it takes to be a B2B Difference Maker? Tune in to find out.
Resources:
Lauren’s Walk-up Song: The General Specific by Band of Horses
16 min