19 episodes

The Walk Around brings all things automotive to your listening ears! Learn how to grow your dealership, or grow your automotive career with sales, F&I, Fixed Operations, and Leadership insights.

The Walk Aroun‪d‬ JM&A Group

    • Automotive

The Walk Around brings all things automotive to your listening ears! Learn how to grow your dealership, or grow your automotive career with sales, F&I, Fixed Operations, and Leadership insights.

    EP18 - Building a Diverse Dealership with Jorge A. Plasencia

    EP18 - Building a Diverse Dealership with Jorge A. Plasencia

    Joining the Walk Around Podcast today is entrepreneur and civic leader Jorge A. Plasencia. He is chairman and CEO of Republica Havas, a creative media and communications agency. He provides strategic brand communications and growth counseling to fortune 500 companies like Toyota, Walmart, and Google.

    With humble biggening's doing radio live remotes at car dealerships in Miami to working for The Florida Marlins alongside entrepreneurial legend Wayne Huizenga, he has seen the inside of dealership a few times and learned first-hand how the industry works from a different perspective.

    A master of multi-cultural marketing, Jorge and his team are subject matter experts in communication and reaching the people that matter most for businesses.

    Jorge shares how his background and culture shaped the way he communicates brand messages to audiences of all types.

    Here are a few key takeaways from the episode:


    Great marketing starts with understanding the people in your audience. You must truly understand the consumer and what makes them tick.
    Marketing becomes successful when you are catering to your audience and providing the content they love and need.
    Good creative must be born on strategy. Who is your ideal customer? Who isn't your ideal customer?
    When building a team, you need to have diversity of thought present and every type of person and customer needs to be considered. This becomes achievable when you have an inclusive and diverse team.

    Like this episode? Check out JM&A Insider for more content like this.

    • 24 min
    EP17 - Innovating to Meet Consumer Needs with Brent Sergot

    EP17 - Innovating to Meet Consumer Needs with Brent Sergot

    Brent Sergot is the Senior Vice President and Assistant General Manager of Southeast Toyota Distributors, LLC. the world's largest independent distributor of Toyota’s and a subsidiary of diversified automotive corporation, JM Family Enterprises, Inc.

    An associate since 2001 Brent has held many positions within JM Family. Prior to joining the organization, Brent was already an established automotive thought leader having made his mark in various industry organizations focused on wholesale remarketing fleet and retail. In his current role he manages the day-to-day operations of Southeast Toyota. His mission? Driving a complete focus on the dealership.

    Get the 50,000-foot view of the Automotive industry with Brent. From modern retail, to industry disruption, and pivoting during a pandemic, there is a ton of valuable insights to unpack in this episode.

    Like this episode? Check out JM&A Insider for more content like this.

    • 17 min
    EP16 - Removing Friction from the Customer Experience with Brad Title

    EP16 - Removing Friction from the Customer Experience with Brad Title

    Brad Title is the Founder and CEO of Gubagoo, a conversational-commerce platform designed for dealers. You can find Brad most comfortable at the intersection between automotive and technology where he has been an industry innovator for over 30 years and has helped over 6,500 dealers worldwide connect with consumers.

    He walks us through how Gubagoo assists dealerships in aligning with the customer experience.

    Car buyers have many options outside of the traditional phone call, website form, or email. Brad and his team offer solutions to integrate all methods of communication like text, video, and chat, making the car buying experience less daunting for the buyer while connecting the dealer with the customer seamlessly.

    About 5% of consumers are completing the car buying process fully online but 95% are having a blended experience where they started online and finished in the store.

    In this episode you will learn how the way you integrate technology is the key to building the bridge between the consumer gap that exists online, offline, and in-store.

    Like this episode? Check out JM&A Insider for more content like this.

    • 25 min
    EP15 - Implementing Culture Change in Your Dealership

    EP15 - Implementing Culture Change in Your Dealership

    Chris May is the Director of the Performance Development Center (PDC), a professional services department of JM&A Group that helps dealers drive results. He is an automotive futurist with his eyes set on helping dealers “future proof” their business.

    With the industry getting more complex each year, dealerships need partners that have their best interest in mind. Chris and his team at the PDC help thousands of dealers every year achieve their goals through training, consulting, talent, technology, strategy, sales, service, and F&I offerings and solutions.

    In this episode you will get insights into:


    New perspectives on implementing culture change
    Breaking large goals into smaller tangible steps
    Defining your plan to grow your dealership
    Accelerating desired outcomes

    Like this episode? Check out JM&A Insider for more content like this.

    • 24 min
    EP14 - How to Leverage Google Search in Your Dealership with Tony Carroll

    EP14 - How to Leverage Google Search in Your Dealership with Tony Carroll

    Tony Carroll is a Senior Automotive Strategist at Google. He collaborates with individual dealers and OEMs to consult on Google’s digital solutions and to develop scalable programs that support brands and drive results.

    With 12 years in the OEM space before his arrival at Google, Tony has an extensive automotive background. In this episode, he walks us through his journey and explains how Google has its sights set on aiding the Automotive Industry and what that means for dealers. He also sheds light on how a strong e-commerce presence can lead to more effective tracking and accountability in the car buying process.

    Like this episode? Check out JM&A Insider for more content like this.

    • 31 min
    EP13 - The Secret to Growing This Year – Building Your Growth Mindset

    EP13 - The Secret to Growing This Year – Building Your Growth Mindset

    Joining us on The Walk Around this episode is Eduardo Briceno. He is the Co-founder and CEO of Mindset Works, a pioneer in growth mindset development services and programs. Since cofounding Mindset Works in 2007, he has served and influenced thousands of organizations in their advancement of learning oriented cultures and systems.

    Learn first-hand how an open growth mindset can help you identify mistakes you are making in your personal and professional lives and how to pivot those behaviors and live a more productive and happy life.

    Like this episode? Check out JM&A Insider for more content like this.

    • 30 min

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