51 min
Tim Hinchey: Medals, membership and fast-lane change Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
-
- Marketing
The USA swim team have one of the best records in sport – they have not lost an international meet in over 60 years.
While this success may be formidable, it does not necessarily prepare the organisation for the wider challenges of modern governance. That’s why president Tim Hinchey is putting participation, content, communication, CRM and safe sport at the top of his agenda, alongside those all-important Olympic preparations.
Meanwhile, the commercial acumen he honed at Derby County, Charlotte Hornets and Colorado Rapids is being put to good use, even at a non-profit organisation like USA Swimming, as Hinchey builds for the next three games in Tokyo, Paris and Los Angeles.
The USA swim team have one of the best records in sport – they have not lost an international meet in over 60 years.
While this success may be formidable, it does not necessarily prepare the organisation for the wider challenges of modern governance. That’s why president Tim Hinchey is putting participation, content, communication, CRM and safe sport at the top of his agenda, alongside those all-important Olympic preparations.
Meanwhile, the commercial acumen he honed at Derby County, Charlotte Hornets and Colorado Rapids is being put to good use, even at a non-profit organisation like USA Swimming, as Hinchey builds for the next three games in Tokyo, Paris and Los Angeles.
51 min