117 episodes

Every weekday, Tod Maffin brings you a fast-paced 5-minute rundown of what you missed in the world of digital marketing and social media. Whether you work for a digital agency or work for a brand, this is what you need to know.

Today in Digital Marketing Tod Maffin

    • Tech News

Every weekday, Tod Maffin brings you a fast-paced 5-minute rundown of what you missed in the world of digital marketing and social media. Whether you work for a digital agency or work for a brand, this is what you need to know.

    125: What Your Brand Should Upload to YouTube During a Pandemic

    125: What Your Brand Should Upload to YouTube During a Pandemic

    If your brand isn’t on YouTube right now, you might be missing out
    Twitter makes more changes — changes that NOBODY asked for
    All while Instagram rolls out a change to one of its most popular stickers literally overnight after ONE GUY suggested it.

    This episode is sponsored by The Conversation Piece podcast from Walrus Podcasts. Check it out now at thewalrus.ca/podcasts/

    Can you help spread the word?


    Review this podcast at https://ratethispodcast.com/today
    AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:


    Tod’s web site: http://TodMaffin.com
    Tod’s agency: http://engageQ.com
    LinkedIn: http://linkedin.com/in/todmaffin
    Twitter: http://twitter.com/todmaffin
    Instagram: http://instagram.com/todmaffin
    Facebook: http://facebook.com/tmaffin
    TikTok: https://www.tiktok.com/@todmaffin
    Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:


    https://www.searchenginewatch.com/2020/04/03/consumers-go-to-youtube-for-uplifting-content-during-covid-19/
    https://onezero.medium.com/instagram-turned-a-users-tweet-into-a-feature-overnight-ef2d224a07ee
    https://www.socialmediatoday.com/news/twitter-updates-explore-making-its-listings-more-location-specific/575424/
    https://www.socialmediatoday.com/news/twitter-may-soon-change-its-lists-tab-to-channels-in-an-effort-to-boost/575422/
    https://globalnews.ca/news/6768961/man-turns-104-recovers-coronavirus/


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    • 5 min
    124: The Latest TikTok Clone? YouTube Shorts

    124: The Latest TikTok Clone? YouTube Shorts

    Microsoft plays nice with users who have MULTIPLE ad accounts
    SPROUT social rolls out a few nice upgrades
    Google will now let you customize your brand’s COVID-19 announcement card on Google Maps
    And yet ANOTHER example of why those “Best time to post” studies are nonsense.

    Can you help spread the word?


    Review this podcast at https://ratethispodcast.com/today
    AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:


    Tod’s web site: http://TodMaffin.com
    Tod’s agency: http://engageQ.com
    LinkedIn: http://linkedin.com/in/todmaffin
    Twitter: http://twitter.com/todmaffin
    Instagram: http://instagram.com/todmaffin
    Facebook: http://facebook.com/tmaffin
    TikTok: https://www.tiktok.com/@todmaffin
    Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:


    https://sproutsocial.com/insights/release/
    https://thenextweb.com/socialmedia/2020/04/02/social-media-interest-spiking-coronavirus-except-linkedin/
    https://www.seroundtable.com/google-posts-with-covid-19-updates-29254.html
    https://www.socialmediatoday.com/news/linkedin-offers-free-job-posts-to-essential-services-amid-covid-19-pandemic/575341/
    https://www.socialmediatoday.com/news/when-to-post-on-instagram-to-maximize-engagement-2020-data-infographic/575326/
    https://www.socialmediatoday.com/news/youtube-is-working-on-a-tiktok-like-tool-to-fend-off-rising-video-competiti/575332/
    https://adespresso.com/blog/facebook-ads-during-covid-19-crisis-case-study/
    https://www.searchenginejournal.com/microsoft-ads-redesign-adds-features/358068/


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    • 8 min
    123: Square or Wide? Which Performs Better?

    123: Square or Wide? Which Performs Better?

    Square or Wide? Which image performs better on Twitter?
    Slack adds support for a competitor of theirs
    Chief Marketing Officers — not bullish about the near future
    And how one brand adapted April Fools Day brilliantly, in light of the pandemic.

    Can you help spread the word?


    Review this podcast at https://ratethispodcast.com/today
    AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:


    Tod’s web site: http://TodMaffin.com
    Tod’s agency: http://engageQ.com
    LinkedIn: http://linkedin.com/in/todmaffin
    Twitter: http://twitter.com/todmaffin
    Instagram: http://instagram.com/todmaffin
    Facebook: http://facebook.com/tmaffin
    TikTok: https://www.tiktok.com/@todmaffin
    Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:


    https://www.agorapulse.com/social-media-lab/twitter-image-ads-size/
    https://www.socialmediatoday.com/news/facebook-adds-new-video-features-including-series-and-updates-to-bulk-up/575250/
    https://www.marketingdive.com/news/gartner-65-of-cmos-are-preparing-for-budget-cuts/575268/
    https://wersm.com/how-to-place-microsoft-teams-calls-directly-from-your-slack-chat/
    https://marketingland.com/google-adds-public-health-emergency-to-inappropriate-content-ads-policy-278366
    https://kotaku.com/k-pop-stars-april-fools-joke-pretending-to-have-corona-1842609156
    https://www.mobilemarketer.com/news/t-mobile-urges-gratitude-for-helpers-on-april-fools-day/575254/
    https://developers.google.com/search/docs/data-types/special-announcements


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    • 8 min
    122: Kiss Your Google Ads Rep Goodbye

    122: Kiss Your Google Ads Rep Goodbye

    Google is taking away human account managers from most agencies
    Facebook expands its ad experiment options
    Instagram considering letting you live-stream with more than one guest at a time
    And are those Snapchat Stories… in ANOTHER app? Yep.

    Can you help spread the word?


    Review this podcast at https://ratethispodcast.com/today
    AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:


    Tod’s web site: http://TodMaffin.com
    Tod’s agency: http://engageQ.com
    LinkedIn: http://linkedin.com/in/todmaffin
    Twitter: http://twitter.com/todmaffin
    Instagram: http://instagram.com/todmaffin
    Facebook: http://facebook.com/tmaffin
    TikTok: https://www.tiktok.com/@todmaffin
    Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:


    https://www.socialmediatoday.com/news/facebooks-testing-a-new-covid-19-themed-reaction-emoji/575152/
    https://wersm.com/facebook-adds-new-experiments-section-in-ads-manager/
    https://www.socialmediatoday.com/news/instagram-is-considering-an-option-to-add-more-than-one-guest-into-an-insta/575077/
    https://techcrunch.com/2020/03/30/facebook-removes-bolsonaro-video/
    https://www.searchenginejournal.com/google-ads-pulls-plug-on-dedicated-support-for-many-premier-partners-starting-april-1/358348/
    https://wersm.com/snapchat-begins-allowing-for-stories-to-be-integrated-into-apps/


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    • 7 min
    121: You May Be Getting FREE Google Ads Soon

    121: You May Be Getting FREE Google Ads Soon

    The United Nations wants you to make public health ads for it
    Google is giving out free ad credit
    Facebook makes its Facebook Live product more open
    And what is the perfect tone to hit with your ads these days? An ad from Jack Daniels nails it.

    Can you help spread the word?


    Review this podcast at https://ratethispodcast.com/today
    AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:


    Tod’s web site: http://TodMaffin.com
    Tod’s agency: http://engageQ.com
    LinkedIn: http://linkedin.com/in/todmaffin
    Twitter: http://twitter.com/todmaffin
    Instagram: http://instagram.com/todmaffin
    Facebook: http://facebook.com/tmaffin
    TikTok: https://www.tiktok.com/@todmaffin
    Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:


    https://wersm.com/are-you-a-creative-the-u-n-needs-your-help/
    https://wersm.com/facebook-live-is-getting-a-bunch-of-new-features/
    https://wersm.com/google-announces-340-million-in-ads-credits-available-to-all-smbs/
    https://www.searchenginejournal.com/youtube-ad-revenues-creative-output-may-grow-during-coronavirus/357844/
    https://www.marketingdive.com/news/iab-mission-based-marketing-jumps-42-amid-coronavirus/575079/
    https://www.youtube.com/watch?v=nmVRFui61U4


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    • 6 min
    120: Staying In Google When Your Business is Shut Down

    120: Staying In Google When Your Business is Shut Down

    How to change your Google Ad campaigns amidst COVID-19
    Will there soon be TWO links in bio on Instagram?
    TikTok’s new daily show might provide inspiration for your OWN content program during the pandemic
    And, for the time, Apple allows free trials of one of their biggest software packages

    Can you help spread the word?


    Review this podcast at https://ratethispodcast.com/today
    AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:


    Tod’s web site: http://TodMaffin.com
    Tod’s agency: http://engageQ.com
    LinkedIn: http://linkedin.com/in/todmaffin
    Twitter: http://twitter.com/todmaffin
    Instagram: http://instagram.com/todmaffin
    Facebook: http://facebook.com/tmaffin
    TikTok: https://www.tiktok.com/@todmaffin
    Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:


    https://support.google.com/business/answer/9798848
    https://developers.google.com/search/docs/guides/pause-online-business
    https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-promote-the-sale-of-gift-cards-via-your/574982/
    https://www.socialmediatoday.com/news/tiktok-launches-celebrity-hosted-daily-live-streams-to-entertain-users-ami/574970/
    https://www.theverge.com/2020/3/26/21196321/apple-final-cut-pro-logic-pro-x-90-day-free-trial-coronavirus?utm_content=buffer32b95&utm_medium=social&utm_source=twitter&utm_campaign=buffer


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    • 6 min

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