UNFOLDING Marko Pfann

Join us for a fiery discussion on how artists can ride the waves of new technologies without losing their artistic soul.
We'll dive into the art of choosing the right talent, celebrating unique styles, and steering clear of the creative hamster wheel.
Hear from the masters on the power of personal expression, the dangers of bypassing the basics, and the tightrope walk between passion projects and paying the bills.

Tune in as I chat with Ekaterina Solomeina, co-founder of London Future Academy. We're cutting straight to the chase on leadership in creativity.
The London Future Academy primes top creatives to lead, not just create. We dig into what it takes to steer creative businesses forward and zero in on their Design Leaders program. This is where the real gap—knowing business and leading well—gets filled for creatives at the top.
We talk about why designers must get business, linking art to money and strategy, and we tackle how AI is reshaping the creative scene.

Join me as I host Stephen Price from STASH, sharing essential strategies on standing out and making an impact in the creative industry. Discover how to get your work featured in publications like STASH by leveraging creativity, technical skill, and emotional depth. Explore the role of characters and storytelling in motion design and learn how to maintain high-quality work over time.
Key Takeaways:
Understanding STASH: Learn about Stash Media, its role in the motion design industry, and how to utilize the Stash Permanent Collection for inspiration and exposure.
Getting Noticed: Tips on blending creativity, technical excellence, and emotional impact to capture attention and feature in top publications.
Storytelling and Emotion: The importance of emotion in creative work and how characters can efficiently drive narratives.
Keeping Creativity Fresh: Insights on maintaining high standards in creative studios over extended periods.
Effective Presentation: Advice on tailoring creative reels to specific clients and understanding publication audiences for better success rates.
Advancements in Motion Design: Observations on the evolving quality of explainer videos and accessibility to smaller budgets.
Watch the full video for a deeper dive into making your mark in the creative world: Watch Now at www.unfolding.show
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This episode is all about moving past the scarcity mindset in your creative business. David stresses the importance of autonomy, specialisation, and embracing AI. David also discussed the importance of focusing your expertise to overcome impostor syndrome and the need to aim high in business.

Today, I talk with Rob Middleton, former ECD at Astro Television in Malaysia, about finding and securing big brand projects as a creative studio. We discuss how leveraging personal networks, building trust on a personal level, and engaging prospects the simple way can lead to winning major branding pitches—even against large agencies. Tune in to learn how you can successfully reach out to and work with big brands without needing an agency.

In this "Unfolding" episode, Marko talks with Ben Burns from The Future about beating the doubts that hold creatives back. Ben tells his story of moving from being a police officer to a big name in creative education, showing how changing his own doubts helped him grow. They chat about common fears like not being good enough or needing others' approval, and how these can stop creatives from reaching their goals. Ben's experiences offer a powerful lesson: overcoming these doubts can lead to big changes and success.