27 min
Why Investors Invest in Win-Loss Programs with Chris Fountain Blindspots with Host Ryan Sorley
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- Marketing
Chris Fountain is an operating partner at Frontier Growth, a private-equity firm investing in B2B SaaS companies. Their partnership-based approach means that Chris will never tell his portcos to invest in win-loss. But given how much return Chris has seen on a relatively small investment thanks to win-loss analysis, you can be sure he strongly recommends it.
Chris joined Ryan to talk about how win-loss can and should inform all your strategic initiatives (product roadmap, GTM, overall positioning), how AI might change the win-loss game and much more.
You can watch the full interview on Klue's YouTube Channel
And catch past episodes of Blindspots here
Blindspots is brought to you by the Compete Network: the #1 community for competitive intelligence and enablement professionals.
Key Moments
(00:00) Intro
(01:37) What it means to be a growth PE Firm
(03:11) The partnership approach to investing
(05:56) When does Chris recommend win-loss to his portcos?
(08:54) How win-loss insights should be delivered to the board
(14:37) Whats the right number of data point for win-loss analysis
(17:37) How will AI change investment decisions
(22:06) Chris's advice to other investors looking at win-loss programs
About the Compete Network
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement community.
Learn from the best in the industry, connect with other competitive professionals, and share your own experiences with the community. It all happens on the Compete Network powered by Klue.
Chris Fountain is an operating partner at Frontier Growth, a private-equity firm investing in B2B SaaS companies. Their partnership-based approach means that Chris will never tell his portcos to invest in win-loss. But given how much return Chris has seen on a relatively small investment thanks to win-loss analysis, you can be sure he strongly recommends it.
Chris joined Ryan to talk about how win-loss can and should inform all your strategic initiatives (product roadmap, GTM, overall positioning), how AI might change the win-loss game and much more.
You can watch the full interview on Klue's YouTube Channel
And catch past episodes of Blindspots here
Blindspots is brought to you by the Compete Network: the #1 community for competitive intelligence and enablement professionals.
Key Moments
(00:00) Intro
(01:37) What it means to be a growth PE Firm
(03:11) The partnership approach to investing
(05:56) When does Chris recommend win-loss to his portcos?
(08:54) How win-loss insights should be delivered to the board
(14:37) Whats the right number of data point for win-loss analysis
(17:37) How will AI change investment decisions
(22:06) Chris's advice to other investors looking at win-loss programs
About the Compete Network
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement community.
Learn from the best in the industry, connect with other competitive professionals, and share your own experiences with the community. It all happens on the Compete Network powered by Klue.
27 min