100 episodes

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson

Your Podcast Consultant Dave Jackson

    • Business

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson

    Networking over Pitching: The Smart Podcast Strategy

    Networking over Pitching: The Smart Podcast Strategy

    Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart.
    I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity.
    Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups. 
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
     
    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
     

    • 5 min
    Are You Accidentally Lying To Your Audience?

    Are You Accidentally Lying To Your Audience?

    Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you.
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
    Mentioned In This Show
    Castmagic
    Capsho
    Swell
    Podsqueeze 
    Chapter Markers:
    00:00:00 - Opening 
    00:00:52 - AI is Handy BUT 
    00:02:17 - Your Episode Title is a Promise 
    00:04:57 - Who is Asking for Information About Your Mom? 
    00:05:18 - What is the Benefit of This Episode? 
    00:07:23 - Join the School of Podcasting 

    • 8 min
    Buy a Podcast Microphone You Won't Have to Send Back

    Buy a Podcast Microphone You Won't Have to Send Back

    Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones!
    In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are perfect for solo shows or remote guests (but not ALL situations). I also recommends top-quality microphones like the Samsung Q2U, Audio Technica ATR2100X, and the versatile Rode PodMic USB, plus a fantastic recording interface, the Zoom PodTrak P4.
    I emphasize having the right equipment and recording setup is essential for ensuring high-quality sound and flexibility for your podcasting endeavors. So, whether you're podcasting solo or recording a group conversation, my 19 years of podcasting experience will guid and help you make the best choices for your show.
    Don't miss out on the opportunity to elevate your podcasting game and avoid the hassle of returning equipment. Click play and follow.
     
    Topics:
    USB microphones vs. XLR microphones
    USB microphones are suitable for solo shows and remote guests
    Challenges of using multiple USB microphones, such as plugging them into a computer
    Benefits of having microphones with both USB and XLR capabilities
    Zoom PodTrak P4 as an interface and recorder at the same time.
    Items Mentioned
    Samson Q2U
    ATR 2100X
    Rode Podmic USB
    Zoom Podtrak P4
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
     
    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
     

    • 5 min
    Engaging Captive Audiences to Expand Your Podcast's Reach

    Engaging Captive Audiences to Expand Your Podcast's Reach

    In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast.
    Use a QR Code I walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy). I also suggest using a tracking tool to measure the effectiveness of this strategy and even share my success story with a similar offline approach.
    If you're curious to learn more and explore unconventional ways to connect with your target audience, this episode is a must-listen. Tune in to discover how to maximize your podcast's visibility and reach new listeners in unexpected places.
    And if you're looking for personalized support with growing or launching your show, I offer valuable guidance through the School of Podcasting. Plus, you can benefit from a worry-free 30-day trial to explore the extensive resources and community available.
    So, take a chance and uncover potential listeners where you least expect them. Listen to the full episode now and start exploring the possibilities for your podcast.
    Stay tuned and keep podcasting.
    Mentioned In This Episode Switchy Link Shortener and Tracker
    The School of Podcasting
    www.schoolofpodcasting.com/booklaunch

    • 6 min
    Don't Let Your Podcast Die With Your Editor

    Don't Let Your Podcast Die With Your Editor

    Today I help you avoid a podcasting headache such as finding out you don't own your show.
    Summary Podcast ownership and control. 0:00
    David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards.
    Starting a podcast for a big company with IT control issues. 1:39
    Company faces challenges when starting a podcast due to embezzlement by former employee Joey.
    Control of podcast shows and COVID-related challenges. 3:37
    David Jackson discusses the importance of control over one's show in the audio transcript.
    Trust and payment in podcast editing. 4:39
    David Jackson advises podcasters to prioritize trust in their relationships with editors and clients to avoid common pitfalls.

    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
     
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
     

    • 6 min
    Unveiling the Truth About Programmatic Ads in Podcasting

    Unveiling the Truth About Programmatic Ads in Podcasting

    Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show.
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
    Mentioned In This Episode
    School of Podcasting
    Profit From Your Podcast
    Programmatic Income Calculator (Advertisecast)
    Supercast
    Patreon
    Substack
    Timeline
    00:00 A Better Strategy Than Reruns
    00:34 30 Percent Chance
    00:58 Raised on Radio
    01:33 Host Read Ads
    01:45 Programmatic Ads
    02:13 400 Downloads
    02:35 ADD MORE ADS!
    02:57 There are Other Options "Supercast" 
    04:07 Brand Alignment
    04:38 Profit From Your Podcast "Profit From Your Podcast" 
    04:54 Substack "My Substack Site" 
    05:40 Be Careful With Free Stuff
    This show originates from https://www.podcastconsultant.com/165

    • 7 min

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