Dipped In Tone Dipped in Tone

This week’s episode is a state of the union on brick-and-mortar guitar retail stores. With news of the family-owned chain Sam Ash shutting down its operations and filing for bankruptcy, and Guitar Center CEO Gabe Dalporto’s recent comments indicating a giant shift for the company, it’s a touchy time for IRL guitar sales.
Rhett and Zach agree that all physical retailers aren’t going to disappear any time soon, but guitar sellers are going to have to get competitive if they want to outlive the likes of Sam Ash. Maybe some need to build up their social media marketing and create innovative branding, while others could go all in on a top-tier customer experience. Rhett borrows from his love of outdoor co-op retailer REI and wonders: Could Guitar Center have a house brand of guitars?
Plus, tune in to hear about the best and worst Guitar Center locations in the U.S. After listening, hop in the comments to share your thoughts on how your favorite guitar store can avoid the Sam Ash death knell.
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Dipped in Tone is:
Rhett Shull  https://www.rhettshull.com/
Zach Broyles / Mythos Pedals  https://mythospedals.com
Premier Guitar https://www.premierguitar.com/

Rhett and Zach end almost every episode of Dipped In Tone with a rig dip—where they discuss and rate a guitar, amp, and pedal setup submitted by a listener—but this time, they’re assembling and critiquing dream rigs of their own, on a budget.
They each get to brainstorm a $1000 rig followed by a $10,000 rig, using toys and prices found on Reverb. When you’ve only got 10 Benjamins to spend, what pieces of kit should you prioritize? Rhett throws most of his budget behind his guitar and amp head, with just a few bucks left for a bargain-bin cab and a couple cheap pedals, but Zach spreads his grand out fairly evenly, opting for affordable offerings from Epiphone and Vox for his base tone.
Things get spicy in the upper range. Rhett takes Zach to task over prioritizing a $1300 vintage TS-style pedal, but they both opt for high-dollar amps from the same manufacturer for their ten-grand stage setup.Who created the better rig at each price point? Which components did they fumble? And what would you do with each budget? Let us know in the comments.
Watch on YouTube: https://youtu.be/zdRN06SPxVQ
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MERCH: https://teespring.com/stores/dipped-in-tone
Follow us on Instagram: https://instagram.com/dippedintone
 
Dipped in Tone is:
Rhett Shull  https://www.rhettshull.com/
Zach Broyles / Mythos Pedals  https://mythospedals.com
Premier Guitar https://www.premierguitar.com/

On this episode of Dipped in Tone, Rhett and Zack are joined by Wales-born guitarist Chris Buck. Buck is gearing up for a string of US tour dates with his fast-rising rock band Cardinal Black, including a date at Nashville’s Basement East after the original venue sold-out within a few hours.
Buck starts off digging into the details of his custom Yamaha Revstar and why he chose the versatile guitar over better-known offerings from legacy brands. Buck’s rise has been nearly meteoric: He started off posting videos on Facebook and Instagram before his wife suggested he give YouTube a try. His channel now counts 226,000 subscribers, thanks to his popular Friday Fretworks videos. But as Buck explains, his content is a tool to help fund his original music—a very successful tool.
Still, it’s not all sunshine. Buck details how he and his band navigate the brutal economics of touring, including some horror stories of how they ended up losing money on merch sales. Later, we learn how Buck built his signature playing style—mostly by ear and by accident. “I don’t think anyone has ever ended up sounding like themselves through sitting down and going ‘Right, im gonna try to sound unique,’” he says. “It just happens over time.”
He’s gone from YouTube to the Royal Albert Hall, but Buck reveals a quiet concern that he’s peaked too early. What do Rhett and Zach make of that fear? Tune in.
Get 10% off with promo code DIPPED at http://chasebliss.com
Go see Chris on tour: http://thecardinalblack.com
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Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintone
Follow us on Instagram: https://instagram.com/dippedintone
Dipped in Tone is:
Rhett Shull https://www.rhettshull.com/
Zach Broyles / Mythos Pedals https://mythospedals.com
Premier Guitar https://www.premierguitar.com/

This time on Dipped In Tone, Rhett and Zach are digging into today’s best nitty-gritty gear news. Tired of trawling Reddit and forums to figure out what’s going on? Tune in for some authoritative takes from your two favorite tone fiends.
First up are the new Line 6 modeling offerings, including the compact, affordable stompbox that’s making waves across the industry. How does it compare to its big brother, the Helix? Is there any hope for a bean-shaped POD revival? Time will tell…
Our hosts touch on the craze around vintage PAF pickups (which was fetching $2500 for a pair), and compare the Gibson and Fender economy lines: Who makes the better entry-level instrument, and are the budget models starting to lap their more expensive counterparts?
Later, the duo runs down the best-in-class Ed Sheeran signature looper before moving on to the landscape of legacy brands. Is Marshall still relevant outside of their barbershop-ready Bluetooth speakers? How is Hiwatt beating them in the race to digital? And what will happen to our favorite gear companies when they’re bought up by investment portfolios?
Stick around for all this and more, plus an update on Zach’s “Gotta Catch ’Em All” Tubescreamer hunt.
Get 10% off with promo code DIPPED at http://chasebliss.com
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Sign up on our mailing list: http://eepurl.com/iaCee5
Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintone
MERCH: https://teespring.com/stores/dipped-in-tone
Follow us on Instagram: https://instagram.com/dippedintone
 
Dipped in Tone is:
Rhett Shull  https://www.rhettshull.com/
Zach Broyles / Mythos Pedals  https://mythospedals.com
Premier Guitar https://www.premierguitar.com/

Rhett and Zach are joined on this episode of Dipped In Tone by soft-spoken jazz guitar master Julian Lage. After Zach shares some last-minute production headaches with Mythos’ new Herculean Deluxe, Lage sits in for fascinating, spirited dive into how he thinks about tone, composition, and his new record, Speak To Me.
The gang unpacks just about every aspect of Lage’s playing and sound. They touch on Lage’s relationships with his amps and dynamics (“I have to get overstimulated by an amplifier,” says Lage) and get the details on his Collings signature model—plus, of course, what ‘good’ or ‘bad’ guitar sounds mean. “No sound is empirically good or bad,” says Lage. “It’s just how it fits into the narrative.”
Did you know that Lage gets to know his guitars by doing direct into his DAW, and that effects pedals kinda terrify him? He doesn’t like transcribing, either—he’s got a unique take on studying Robben Ford solos. Listen in to find out why, and hear about the best guitar lesson his father ever taught him.
Head to http://stewmac.com/dippedintone for 10% off your order!
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Sign up on our mailing list: http://eepurl.com/iaCee5
Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintone
MERCH: https://teespring.com/stores/dipped-in-tone
Follow us on Instagram: https://instagram.com/dippedintone
 
Dipped in Tone is:
Rhett Shull  https://www.rhettshull.com/
Zach Broyles / Mythos Pedals  https://mythospedals.com
Premier Guitar https://www.premierguitar.com/

Our battle-weary hosts have returned from the scorched trenches and badge-strewn wastelands in Anaheim, California, and they’re ready to recount what they saw. Welcome to the NAMM 2024 airing of the grievances.
Zach and Rhett are coming at this from two different angles: Zach as a vendor with Mythos Pedals, and Rhett as an attendee and noted YouTuber-about-town. This year marked Zach’s first on the vendor side, an experience he calls “trial by fire on the show floor.” It ain’t cheap to showcase at NAMM, and Zack has some ideas for how to give participants more bang for their buck. The worst feeling in the world, after all, is dropping a mountain of cash to travel to the show, only to stand alone at your booth for four days. (By the way, three days might be a better fit.)
Rhett and Zach share their horror stories—from pushy salesmen in suits to awkward physical confrontations—and forecast some possible solutions before they turn to the auction of a Mark Knopfler guitar for an insane sum. Why are vintage guitar prices shooting up, and how are scalpers screwing up the gear market? Tune in for the juice.
Head to stewmac.com/dippedintone for 10% off your order!Subscribe, like, and leave us a comment
Sign up on our mailing list: http://eepurl.com/iaCee5
Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintone
MERCH: https://teespring.com/stores/dipped-in-tone
Follow us on Instagram: https://instagram.com/dippedintone
 
Dipped in Tone is:
Rhett Shull  https://www.rhettshull.com/
Zach Broyles / Mythos Pedals  https://mythospedals.com
Premier Guitar https://www.premierguitar.com/