Nemo Radio John Nemo

Should you (or the vendors you partner with) guarantee marketing and/or lead generation services?

And what about scenarios like this example: An agency guarantees you X booked appointments per month ... but how do you know the quality of those leads?

On this episode of Nemo Radio, we dive deep into the world of marketing and lead generation guarantees - what they truly mean, some hidden pitfalls, and why they might not be the magic bullet they seem.

What You'll Discover: 

🎯 00:18 - Why Guarantees Matter: Uncover the core reasons behind the demand for guarantees and what they reveal about trust and reliability in business relationships.

🤔 1:47 - The Trust Issue: Understand why a request for a guarantee often signals deeper trust issues and  how to address them effectively.

🚫 2:29 - The Illusion of Certainty: Learn why guarantees in marketing can be misleading and the potential consequences for both clients and service providers.

🛠️ 5:03 - Quality vs. Quantity: Explore a quality-focused approach to lead generation and why prioritizing qualified leads over sheer volume is crucial for success.

📚 5:49 - Crafting Effective Content: Get insights into creating compelling LinkedIn profiles, custom eBooks, and tailored messaging to attract high-quality leads.

🤝 8:10 - Client's Role: Discover the significant impact a client’s responsiveness and cooperation have on the success of lead generation efforts.

🧠 10:51 - Strategic Mindset: Learn why having an abundance mindset and focusing on long-term partnerships can lead to better client selection and more successful outcomes.

📈 13:28 - Real-Life Lessons: Hear a candid account of a marketing gamble that didn’t pay off and the valuable lessons learned from it.

🔑 17:41 - Building Trust: Find out how to consistently build trust and credibility with your audience before any direct interaction.

Can't wait for you to hear this one!

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template

I recently broke one of my cardinal rules for qualifying leads, and it nearly derailed my entire day. 🤦 

More important, it revealed some key lessons that you can't afford to ignore when it comes to lead generation and selling your products & services.

It also uncovered a counterintuitive reason why you and I may need to sometimes turn down seemingly "good" leads.

What You'll Discover:

🤝 (00:42) - A surprising strategy for dealing with people + a nuanced approach that can transform your interactions.

📋 (02:21) - The secret to thoroughly qualifying leads - ignore this at your own peril!

🚩 (04:08) - How to spot red flags in potential clients before they sign on.


🔮 (10:35) - The surprising psychology behind successful sales calls (and why most people get it completely wrong).

💡 (14:53) - The simple yet powerful framework I now use to qualify every lead (and save myself countless hours).

🧠 (19:26) - The counterintuitive mindset shift that has actually led to more sales and better clients.

Can't wait for you to hear this one!

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template

Are client referrals completely worthless in today's business world? Are they still necessary?

On this episode of Nemo Radio, I'll unpack my personal experiences and insights on client referrals, a cornerstone many swear by for business growth.

But are they as effective as we believe?

What You'll Discover:

📞 00:32 - My surprising experiences with referral calls + the big lesson they revealed.

💼 01:17 - The gap between client endorsements and prospect expectations.

🤔 02:26 - Common objections from referred prospects and how they impact your leverage.

🤝 04:25 - The crucial elements missing in most referrals (and how to address them).

📚 08:06 - The importance of still pre-qualifying referrals and setting the right expectations.

🛠️ 11:00 - The pitfalls of affiliate programs and why they often lead to high refund rates.


If you've ever wondered about the real value of referrals or faced challenges with referred prospects, this episode is a must-listen!

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template

Imagine waking up one morning to find your entire business has vanished into thin air.

That's exactly what thought had happened to me on a recent morning. 😮 

On this episode of Nemo Radio, you'll discover the eye-opening lessons I learned from this unsettling experience and how you can safeguard your business from a similar fate.

I'll also reveal the single most important asset you're probably neglecting right now -- and how it could be the lifeline your business needs when disaster strikes.

What You'll Discover:
🔍 05:00 - The hidden danger lurking in your business that you're probably ignoring

🎯 10:23 - The surprising reason why bigger isn't always better when it comes to your most valuable asset

🧠 12:18 - The unconventional approach to diversifying your offerings that most entrepreneurs overlook

🔑 15:07 - The underrated power of this one thing in building an unshakeable bond with your audience

🌟 16:48 - The ingenious way to pivot your business and thrive in the face of adversity

If you're ready to bulletproof your business and sleep soundly at night knowing you're prepared for anything, you won't want to miss this episode!

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template

If you're sick and tired of sending 1-on-1 LinkedIn messages that go unanswered, then this is the episode you've been waiting for!

It starts with a lesson I first learned in 2012, and had to learn again after sending 8+ messages over 12+ months to a prospect on LinkedIn that got ignored ...

Until one simple tweak to my LinkedIn messaging approach got a nearly INSTANT response.

What You'll Discover: 

📅 00:11 - The critical LinkedIn lead generation lesson from 2012 that I forgot and re-learned the hard way.

📧 00:20 - How my eighth LinkedIn message finally got a response after seven failed attempts.

📚 01:13 - Why "the riches are in the niches" is more than just marketing talk.

🔍 03:24 - How to build hyper-targeted lists on LinkedIn to find your ideal prospects.

💼 04:27 - The pivotal change I made to my LinkedIn headline that attracted my niche audience.

📝 06:53 - The power of offering niche-specific content and how it skyrockets engagement.

📘 08:25 - How to apply the “Chicken Soup for the Soul” book model to your own LinkedIn & content marketing strategies.

This episode is packed with practical tips and real-life examples that will help you fine-tune your LinkedIn strategy and maximize your outreach efforts.

Listen in and learn how to make your 1-on-1 LinkedIn messages stand out in a crowded inbox!

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template

With a pressing need for a new bookkeeper, I recently found myself on the other side of the sales table, navigating the maze of accountants, bookkeepers & CPAs pitching me their services.

And going through my own process as a "prospect" revealed some key reminders about how you and I should be marketing and selling to our ideal clients online.

What You'll Discover: 

🔄 00:18 - The invaluable strategy of reverse engineering your customer's journey to enhance your sales approach.

🌐 01:11 - How establishing a robust network and becoming a referral magnet can elevate your visibility and credibility in any niche.

📚 02:36 - My secret sauce to transforming clients into a powerful referral network using simple content marketing strategies.

🌟 04:34 - Techniques to accumulate social proof that boosts your organic reach and credibility on platforms like Amazon and LinkedIn.

🧑‍💼 06:41 - How we evaluate each other online + the crucial role a compelling personal brand plays in winning trust.

📈 09:32 - The pivotal moments of sifting through LinkedIn profiles and job postings, revealing what really resonates with prospects today.

Also, grab a free digital copy of my book 📚 Content Marketing Made Easy!  to dive deeper into building effective marketing funnels + creating that connective tissue between free content and genuine engagement.

This episode is a must for anyone looking to refine their approach to marketing, sales, or customer engagement through real-world, relatable experiences!

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template