Rise Of The Trades: Business Tips Helping Tradesmen, Tradeswomen and Construction Business Owners Craig Wilkinson: Trades and Construction - Tradesmen - Trades Freedom Club

Who came up with your business name, fonts, colours, strapline and logo when you first set up your business?

Did you know that the vast majority of businesses are actually turning people off with a cheap or boring-looking brand? (They don’t realise this is happening)

A brand that they came up with years ago when they first set up their business with no experience in branding or marketing and a brand that was knocked up on a shoestring budget.

What are you doing to get people to buy into your personal brand?

People are buying from you, not your logo. Do you even have a strategy around your personal branding?

How do you demonstrate and market your brand authority? How do you show your customers that you are more experienced, credible and trustworthy than your competitors?

Your branding is the first thing that your customers see. It’s the beginning of the customer journey.

This means they are judging you and making a buying decision based on what and how you are presenting you and your business to them.

In this episode, I share with you the 3 brands that you must evaluate and improve if you want to attract more profitable leads in this digital age.



Key Learnings & Actions From This Episode:

# Discover the exact emotional branding mistakes that most businesses have already made that are costing them leads. (Is this you?)# Learn the 3 brands that you must create to dominate your market, increase leads and make more profit.

# Uncover the exact steps to create a world-class and memorable business name and brand that attracts high-end customers (Does your business name do this?)

# Discover why in today's digital age you must be building a personal brand. Remember people buy from you, not your logo. 

# Find out the 10 most powerful ways to build your brand authority. Demonstrate to your customers why they should choose you. 

If you are an established business you will be making crucial branding mistakes that are costing you leads. 

If you are just setting up a new business… you’ve now found the knowledge to dominate your market from a standing start. 

HELPFUL RESOURCES:

Join our thriving Facebook group and community:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/groups/tradesfreedomclub⁠⁠⁠⁠⁠⁠⁠⁠⁠

Apply to join our ‘Inner Circle’ marketing and business coaching programme  ⁠⁠⁠⁠⁠⁠⁠https://tradesfreedomclub.com⁠⁠⁠⁠⁠⁠⁠

Please leave Craig a quick⁠ ⁠⁠⁠⁠⁠⁠AUDIO MESSAGE HERE⁠⁠⁠⁠⁠⁠⁠ sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. 

At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, CCTV and Security companies to build, grow and scale their trades or construction businesses.

After 11 long years of running his plumbing and heating business, Mark was only 2 months away from running out of money and throwing in the towel on his business. 

Mark had 4 engineers working for him, offices and a showroom. 

He was always busy but he wasn’t making any money and was working 80 hours a week trying to keep his head above water. 

So, how can Mark have gone from being a broke plumber fitting bathrooms to increasing his net profits by 486% and transitioning into a hugely profitable renewable energy company all within 12 months? 

Well, that’s exactly what I uncover in this inspiring podcast episode so you can learn from Mark’s success. 

KEY LEARNINGS & ACTIONS FROM THIS EPISODE:

# Discover the exact mistakes that Mark made that led him to become a busy fool tradesman. (Do not make these same mistakes)

# How and why Mark pivoted from fitting bathrooms into now installing heat pumps and solar PV

# Learn his number 1 marketing strategy that now generates him profitable leads and has his team booked up 3 months in advance

# Discover the 5 areas of Mark’s business that he worked on that made the biggest impact on his transformation

# Why Mark can now afford to pay his team more money so they can make him more money

If you have challenges within your own business and you feel like you're stuck on what to do next. I would strongly recommend that you listen to this episode NOW

OUR GUEST IS MARK WOOLER FROM GREENHOME HEATING ⁠www.greenhomeheating.co.uk⁠

HELPFUL RESOURCES:

Join our thriving Facebook group and community: ⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/groups/tradesfreedomclub⁠⁠⁠⁠⁠⁠⁠⁠

Apply to join our ‘Inner Circle’ marketing and business coaching programme  ⁠⁠⁠⁠⁠⁠https://tradesfreedomclub.com⁠⁠⁠⁠⁠⁠

Please leave Craig a quick ⁠⁠⁠⁠⁠⁠AUDIO MESSAGE HERE⁠⁠⁠⁠⁠⁠ sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. 

At the Trades Freedom Club we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Plasterers, Builders, Joiners, Roofers, to build, grow and scale their trades of construction businesses. We help you to skyrocket leads, explode net profits without having to work 60+ plus hours a week

Does any of this sound like you? Have you been there or are you here now? 

In the earlier years of me setting up my joinery and construction business, I used to have negative cash flow problems.

These money problems caused me some serious amounts of anxiety, worry and stress as well as arguments at home that negatively affected my family. 

I remember those sleepless nights I used to have tossing and turning worrying that I had no money in the bank to pay my wages, suppliers and my VAT bill. 

Learning how to increase your net profits and become a cash-rich company is easier than you may think. 

You can get out of debt, explode profits and be in control of your finances by simply implementing the 15 steps I share in this episode. 

KEY LEARNINGS FROM THIS EPISODE:

# Discover the 15 cash flow killers you must avoid at all costs. You will be making some of these mistakes already 

# Why you may be experiencing negative cash flow, making no money and struggling to pay off overdrafts or loans   

# Uncover the steps to become a cash-rich company and never have to worry about money again 

# Learn the 8 specific numbers you must understand to increase your net profit margins  

# How to price jobs correctly and which numbers to include to never lose money and to explode your profits 

If you have or are experiencing cash flow issues in your business I would strongly recommend that you listen to this episode NOW HELPFUL RESOURCES:

Join our thriving Facebook group and community: ⁠⁠⁠⁠⁠⁠www.facebook.com/groups/tradesfreedomclub⁠⁠⁠⁠⁠⁠

Apply to join our ‘Inner Circle’ marketing and business coaching programme  ⁠⁠⁠⁠https://tradesfreedomclub.com⁠⁠⁠⁠

Please leave Craig a quick ⁠⁠⁠⁠AUDIO MESSAGE HERE⁠⁠⁠⁠ sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. 

At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Plasterers, Builders, Joiners, and Roofers, to build, grow and scale their trades of construction businesses. We help you skyrocket leads, and explode net profits without having to work 60+ hours a week

How many hours a week do you waste doing mundane tasks like admin?

How many hours a week are you allowing your customers and team to steal from you?  

You only have 168 precious hours in your weekly time bank. 

Why squander our valuable time on tedious admin tasks and dealing with people who lack common sense and initiative? Take control of your time and focus on what truly matters.

If you want me to save you a minimum of 25 hours a week, get more done in less time and become more productive. You must listen to this powerful episode. 

I’m going to share with you 10 simple tips that will free up your time so you can spend it doing the things that make you and your family happy. 

KEY LEARNINGS & ACTIONS FROM THIS EPISODE

# Learn the top 5 tips on how to delegate all of your paperwork and admin to someone else  

# Discover who the 5 types of people are that you are allowing to steal your valuable time 

# Uncover the 10 TIME ROBBERS that are forcing you to graft 60+ hours a week and pushing you to burnout

# Unleash the tools to help you to become more productive and more organised saving you time and money  

# Learn how to stop working late into the night doing paperwork and how to never have to work weekends again 

If you are working more than 35 hours a week in your business you must listen to this episode right now. It will give you back your valuable time.

HELPFUL RESOURCES:

Join our thriving Facebook group and community: ⁠⁠⁠⁠⁠www.facebook.com/groups/tradesfreedomclub⁠⁠⁠⁠⁠

Apply to join our ‘Inner Circle’ marketing and business coaching programme  ⁠⁠⁠https://tradesfreedomclub.com⁠⁠⁠

Please leave Craig a quick ⁠⁠⁠AUDIO MESSAGE HERE⁠⁠⁠ sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. 

At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Plasterers, Builders, Joiners, and Roofers, to build, grow and scale their trades of construction businesses. We help you skyrocket leads, and explode net profits without having to work 60+ hours a week.

How many vetted leads would you say your website generates you each day? 

Does your website rank on page 1 of Google for all your SEO keywords?

Sadly most people invest time and money into having websites built only to be left feeling out of pocket and frustrated.

They were expecting to hit page 1 of Google generating them an avalanche of quality leads.

Instead, they are left with a trickle of time-wasting leads and a website that only gives them an online presence.

The reason why this is happening is simple and easy for them to fix. 

In this episode, I will teach you why your website and SEO are not working. Then I unleash the exact features and strategies of how to transform your basic website into a lead-generating machine.    

KEY LEARNINGS & ACTIONS FROM THIS EPISODE:

# Discover the 16 killer features your website must have and where to add them to on your website  

# Learn the 7-step website design features that turn browsers into pre-sold-ready-to-buy leads  

# The exact reasons why your web designer and your website are failing you and your business

# Learn the 4 psychological triggers you need to hit to get your cold lead to become a red-hot lead 

# Discover the on-page and off-page SEO strategies to rank your website on page number 1 of Google.

Your website has one purpose and that’s to generate a never-ending flow of profitable leads.

If it’s not doing this or you currently do not have a website. You need to listen to this episode NOW to avoid making some big costly mistakes!

HELPFUL RESOURCES:

Join our thriving Facebook group and community: ⁠⁠⁠⁠www.facebook.com/groups/tradesfreedomclub⁠⁠⁠⁠

Apply to join our ‘Inner Circle’ marketing and business coaching programme  https://tradesfreedomclub.com⁠⁠

Please leave Craig a quick ⁠⁠AUDIO MESSAGE HERE⁠⁠ sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. 

At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Plasterers, Builders, Joiners, and Roofers, to build, grow and scale their trades of construction businesses. We help you skyrocket leads, and explode net profits without having to work 60+ hours a week.

How frustrating can employing staff or subcontractors be? 

Sometimes it can feel like you are babysitting grown adults who have no common sense. 

Ringing you up every day with stupid questions

Turning up late for work or to customers' jobs 

Tossing it off on their phones in your time 

Turning up not wearing your uniform 

This list goes on and on...

So, how do you build a trustworthy, reliable and hard-working team that makes you money whilst freeing up your time? 

Well, that’s what I teach you in this coaching episode.KEY LEARNINGS & ACTIONS FROM THIS EPISODE:

# The only 2 reasons why you need to employ a team. If your team do not do this you have the wrong team

# Discover the 15 different ways your team will be losing you money and wasting your valuable time

# Learn how to get your team to work to your standards and demonstrate the same values, morals and beliefs as you

# Discover how to build a team that will increase your profits and free up your valuable time

# Learn what the “4 Foundations To Building The Ultimate Team” are and how to introduce them to your team.

If you are considering taking on our first employee or already have a team of subcontractors working for you. You need to listen to this episode NOW to avoid making some big costly mistakes!

HELPFUL RESOURCES:

Join our thriving Facebook group and community: ⁠⁠⁠www.facebook.com/groups/tradesfreedomclub⁠⁠⁠

Apply to join our ‘Inner Circle’ marketing and business coaching programme  https://tradesfreedomclub.com⁠

Please leave Craig a quick ⁠AUDIO MESSAGE HERE⁠ sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. 

At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Plasterers, Builders, Joiners, and Roofers, to build, grow and scale their trades of construction businesses. We help you skyrocket leads, and explode net profits without having to work 60+ hours a week.