4 episodios
The Agency Road Show Advertising Week
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- Economía y empresa
Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising landscape.
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Episode 4 – Agency Transformation with Initiative
Jen Dass, Chief Transformation Officer at Initiative joins The Agency Road Show today to discuss her role, agency transformation, addressability, and more.
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Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu
Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.
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Episode 2 – Growing a Global Holding Company with OMD
This week, we speak with Luke Lambert, Chief Activation Officer, OMD USA, who discusses how agencies buy media.
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Episode 1 – Growing a Global Holding Company with Publicis
We interview Jay Askinasi, Chief Growth Officer at Publicis Groupe, talking about how Publicis continues to grow.