The Growth Pod Genero

Petteri Lahtela is the co-founder and former CEO of Oura, the $2.55 billion startup behind the world's most accurate smart ring. We discuss the challenges of the early days, the importance of intention, Prince Harry's endorsement, and more.

Learn more:

https://ouraring.com/

https://www.linkedin.com/in/plahtela/

https://generogrowth.com/e-commerce-growth-method/



(0:00) Introduction
(0:57) Petteri’s career before Oura
(6:05) Why they decided to make a ring
(11:10) The challenges of the early days
(14:00) Oura’s mission and why a genuine intention matters
(21:43) How to build a world-class brand
(25:55) Meeting entrepreneurs in San Francisco
(31:12) Prince Harry
(36:42) Kickstarter, influencer marketing, and driving growth in the early days
(47:11) Is there a downside to tracking and measuring everything?
(53:50) The massive future opportunity for Oura

Jyri Engeström is a startup expert, having sold his company to Google and invested in numerous unicorns. We discuss opportunities and technologies, lessons learned from Silicon Valley, and how Finland (of all places) could become a leading global startup hub.

Learn more:
https://yes.vc/

https://generogrowth.com/⁠⁠

https://www.linkedin.com/in/jyriengestrom/


(0:00) Introduction
(0:28) Founding Jaiku and its acquisition by Google
(4:05) Working at Google and why he quit
(8:23) Jyri’s transition from entrepreneur to investor.
(11:07) How top VCs find, attract, and evaluate investment opportunities
(20:20) Capital and the critical role of networks
(31:12) How to turn Finland into a leading startup nation
(40:21) Working on big problems
(44:38) Immigration and attracting top talent
(49:58) Thoughts on the future and advice for young people

Christoffer Rutgersson co-founded Bambora, and helped lead the startup to a 1.5 billion euro exit. Then he became CEO of public fintech company Qliro, quickly turning it profitable while doubling down on growth.



Learn more:
https://www.qliro.com/
⁠⁠https://generogrowth.com/⁠⁠
https://www.linkedin.com/in/christoffer-rutgersson-7ab7a611/



(0:00) Introduction
(1:00) Buying 14 companies in 18 months and hiring hundreds of employees
(4:49) Lessons learned from 1.5 billion euro exit
(9:40) Joining Qliro as CEO
(17:35) Getting Qliro to profitability
(21:52) Reducing cost and doubling down on growth simultaneously
(23:41) How to attract talent quickly
(26:18) Being a public company CEO
(30:49) Helping e-commerce merchants
(36:08) Improvements in conversation rates
(39:23) Expanding outside the Nordics
(41:34) Future growth

MAX is a family-owned restaurant chain with more than 170 locations, consistently ranked as the favorite burger chain in Sweden.

We talked with CEO and owner Richard Bergfors about the secret to their success, competing with giants like McDonald's and Burger King, international expansion, failures and challenges, market trends, and a lot more.



Learn more:

⁠https://www.max.se/⁠

⁠https://generogrowth.com/⁠

⁠https://www.instagram.com/burgerspotting/⁠



(0:00) Introduction

(0:55) How MAX got started

(5:05) @Burgerspotting and eating 400+ burgers per year

(10:03) Max’s secret to success

(14:15) The competitive advantage of a family business

(17:40) Will Max become bigger than McDonald’s in Sweden?

(20:38) Expanding to Poland and Egypt

(24:55) What Richard loves most about his job

(26:45) Why MAX is no longer in Dubai

(29:27) The "better burger" trend and market consolidation

(33:40) Betting on plant-based

(38:47) Richard’s go-to MAX order, recent lessons learned, inspiration, thoughts on the future

Matsmart is an online grocery store that has helped save over 65,000 tons of food from going to waste. We talked with co-founder Karl Andersson about the company's journey to 100 million euros in revenue.



Learn more:

https://generogrowth.com

https://www.motatos.com

https://www.linkedin.com/in/karlan



(0:00) Introduction

(1:04) How a batch of Christmas soda led to Matsmart

(8:10) The problem of food waste

(10:40) Customer behaviors and creating a new category

(17:35) Building the Matsmart brand

(27:38) Expanding outside of Sweden

(33:45) Quick-commerce and the evolving food e-commerce space

(38:13) Getting to profitability

(42:15) Raising 200 million euros in funding

(48:05) What does the future hold for Karl and Matsmart?

Learn more:

⁠https://generogrowth.com

https://boxbollen.com

https://www.linkedin.com/in/jacoberiksson/

https://www.linkedin.com/in/victor-eriksson-019846a0/(0:57) Working together as brothers(6:35) How Boxbollen got started(13:45) Partnering with A-list celebrities(20:29) Placing big bets(23:22) Boxbollen’s growth playbook(25:59) Growing profitably(30:20) Building a lean and efficient team(34:40) Dealing with competitors and scammers(37:20) New markets, product launches, selling the company?