Scaleup Solutions Podcast with Kristin Korn Kristin Korn

Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online!
Clients mentioned in this episode:
 https://alisonbellphotographer.com/how-to-move-your-business
 https://www.homesweethomebaker.com/
 
GAIN ADDITIONAL
SUPPORT: 💛🩷 Join Brand Highlighter HQ coaching group: https://www.kristinkorn.com/brandhighlighterhq
💛🩷 Download the 7 Scaleup Solutions Guide (free!): https://www.kristinkorn.com/scaleup
💛🩷 Scale Your Business Online Offers https://www.kristinkorn.com/scalemybusiness
DISCLAIMER: Please note that the description may contain affiliate links. If you make a purchase through these links, I may earn a small commission, which comes at no extra cost to you. Your support is greatly appreciated and allows me to continue providing free content on a regular basis. Thank you! - Kristin

The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy. 
 
That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI. 
 
In this episode, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period.
 
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
 
BRANDING BITES INSTAGRAM: 
https://www.instagram.com/stayinyourlanebrand/
 
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode138
 
Referred to in the episode:
CORE Software - https://coregroup.kristinkorn.com/software
CORE Brand Marketing Group - http://corebrandmarketing.com/

When you're starting out as a solopreneur, it can be tough to know where to focus your time and energy, especially with a never-ending to-do list of things that need your attention.
 
And if you're like most business owners, you're always looking for ways to streamline your efforts and get the most bang for your buck. The question becomes, “do you put all your effort into sales or marketing?” The answer might not be as clear as you think.
 
This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business.
 
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
 
BRANDING BITES INSTAGRAM: 
https://www.instagram.com/stayinyourlanebrand/
 
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode137
 
Resource mentioned:
CORE Brand Marketing Group - http://corebrandmarketing.com/

Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions.
 
Content marketing can be a powerful tool to reach new customers and convert them into paying ones.
 
But many small businesses struggle to develop a content marketing strategy that will improve sales. 
 
The key to success is understanding how content marketing works and why it's so important. Content marketing can be extremely effective in improving sales, but only if it's done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY!
 
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
 
BRANDING BITES INSTAGRAM: 
https://www.instagram.com/stayinyourlanebrand/
 
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode136
 
Resource mentioned:
CORE Brand Marketing Group - http://corebrandmarketing.com/
 
 

Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas! 
 
Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of. 
 
LISTEN to this episode and jumpstart your content creation today. 
 
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
 
BRANDING BITES INSTAGRAM: 
https://www.instagram.com/stayinyourlanebrand/
 
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode135
 
Resources mentioned:
The Content Keyword Map - https://kristinkorn.com/keywordmap
The Social Note App - https://jointhesocialnote.com/
CORE Brand Marketing Group - http://corebrandmarketing.com/

As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day!
 
However, there are some hacks and tips that working moms can use to stay organized and efficient.
 
By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done.
 
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
 
BRANDING BITES INSTAGRAM: 
https://www.instagram.com/stayinyourlanebrand/
 
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode134