"From Grassroots to Greatness" with Lloyed Lobo The Change Officer

"If you build a community, you won't become a commodity."That's the key takeaway from Lloyed Lobo's extraordinary new book, "From Grassroots to Greatness - 13 Rules to Build Iconic Brands with Community-Led Growth." Lloyed is the Cofounder of Boast.AI and Traction, known for his openness, vulnerability and inspiring attitude.In this latest episode of The Change Officer: Media & Comms, our host Ivan chats to Lloyed about this bestseller, exploring what drove him to write it, and the life-c...