100 episodes

Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas.

Subcribe for frequent updates of secrets of attorney marketing.

Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc‪.‬ Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing In

    • Business

Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas.

Subcribe for frequent updates of secrets of attorney marketing.

    Episode 357 - Money Talks: Does a Call Conversion Service Make Financial Sense For You?

    Episode 357 - Money Talks: Does a Call Conversion Service Make Financial Sense For You?

    What’s the average fee you collect for an average case?
    How many valid potential new clients (PNCs) are calling your firm each month?
    Of those, how many end up hiring you and paying your retainer fee each month?
    These three questions can help you determine whether Speakeasy Marketing’s call conversion service makes financial sense for you.
    Let’s say your average fee for an ordinary case is $2,500.
    Now, let’s look at Speakeasy Marketing’s call conversion service prices:
    - About $900/month for basic gold service
    - About $1,700/month for top platinum service
    The numbers tell us that in order for our service to make financial sense for you, we’d only need to convert ONE additional potential client per month into a paying client for you.
    Considering the quality and expertise of our call conversion service team, this is hardly a feat to accomplish. Here are just a few things we’ll do for you:
    Never let a single call go to voicemail. Our interests are aligned with yours: our reps get a bonus for every call that turns into a paying client of yours. It’s about quality, not quantity. Apply the nuances of different practice areas you serve. Ask PNCs the right questions so you have the answers you need. Build rapport with PNCs so they begin trusting you before they even meet you. Distinguish between viable PNCs and tire kickers. Stay up to date with the newest trends in various practice areas by learning from our massive phone call data bank – this translates to knowing how to communicate with a wide range of PNCs. A general call answering service can’t accomplish anywhere near what this service can, because their representatives simply aren’t trained accordingly.
    Ready to be THE lawyer PNCs want to hire?
    We’re about to take on a new cohort of 10-12 attorney clients.
    Check your email on Monday morning, June 20 for a special offer, more details, and a link to the registration page. 

    • 9 min
    Episode 356 - From Call Answering to Call Conversion: The Key to a Booming Law Firm

    Episode 356 - From Call Answering to Call Conversion: The Key to a Booming Law Firm

    Every potential new client (PNC) who calls your firm is dealing with some form of pain, whether emotional, physical, or both – this is irrefutable.
    As an attorney, it’s your job to find legal solutions for lessening that pain. And as a call conversion service for attorneys, it’s our job to handle every single call to your firm with the knowledge, patience, and compassion every PNC is looking for.
    This is about way more than just answering the phone – it’s about answering to PNC fears, needs, concerns, goals, and questions. It’s about making them feel understood and hopeful within the first 5 minutes of speaking to us.
    By the time a PNC gets to you, they will already have confidence in your ability to help them, and this makes a world of difference for everyone.
    What Speakeasy Marketing’s Call Conversion Service Can Do For You:
    Ø  Answer every call, always.
    Ø  No conflict of interest: our reps get a bonus for every call that turns into a paying client of yours. It’s about quality, not quantity.
    Ø  Know and apply the nuances of different practice areas you serve.
    Ø  Ask PNCs excellent, qualifying questions.
    Ø  Build a strong connection with PNCs so they begin trusting you before they even meet you.
    Ø  Identify good vs. tire kicker clients.
    Ø  Utilize a massive amount of data from thousands of similar calls to know what to say, when to say it, and how to say it.
    The value of a call conversion service compared to a general, run-of-the-mill answering service cannot be overstated.
    This coming Tuesday, we’re opening our doors to an additional cohort of 10-12 new attorney clients, and we’re running a special offer – learn the details in the next episode. 

    • 16 min
    Episode 355 - Golden Tip for Client Conversion Lies in the Golden Arches

    Episode 355 - Golden Tip for Client Conversion Lies in the Golden Arches

    What do fast food restaurants have to do with law firms?
    It’s not churning out as much low-quality product as quickly as possible. But it IS about taking customer orders as soon as possible when there’s a long line. Whether it’s multiple ordering stations along the way, or an employee walking out to your car directly, this strategy accomplishes two things:
    1)    It makes the customer feel they are being well taken care of.
    2)    It “locks” in the customer; once they’re in that line and they’ve given their order, they aren’t going anywhere until they get what they came for.
    Nowadays, people want stuff on demand, and your potential new clients (PNCs) are no exception. The biggest mistake you can make, as an attorney, is not giving it to them.
    This is especially true now that everyone’s equipped with a smartphone and the ability to call 10 different law firms in the span of 5 minutes.
    If you don’t answer the phone the first time a PNC calls, you’ve likely missed a potentially great new client; by the time you see the missed call, that PNC will be well on their way to a different attorney.
    And all the ad money you spent on attracting that one PNC? Well that’s gone too.
    Here’s the Solution:
    It’s not enough to ensure your phones are answered by “someone”: your phones need to be answered by someone who can take PNC “orders” by:
    ü  Initiating the intake process
    ü  Asking great qualifying questions specific to your practice area
    ü  Building rapport
    ü  Listening, so the PNC feels understood
    ü  Identifying viable vs. “tire kicker” PNCs
    ü  Creating confidence in the PNC that YOU are the attorney they need
    You don’t need a call answering service: you need a call conversion service. And Speakeasy Marketing can be that for you.
    We’ve taken well over 10,000 calls this year for attorneys in various practice areas, and by the end of the year, that number will be 10x greater. We are learning more and more every day about what your ideal clients are looking for, how they are feeling, and how to make sure they go from potential to PAYING clients.
    Play the next episode for more details on what sets Speakeasy Marketing’s call conversion service apart from call answering services.

    • 9 min
    Episode 354 - For Success, Make a List and Check it Twice

    Episode 354 - For Success, Make a List and Check it Twice

    How do highly successful attorneys become – and stay – successful?
    #1 – Answer every single call right away, or return it within 5 minutes (it might sound impossible, but it’s not!).
    #2 – Show empathy.
    #3 – Be honest and accurate, but also be positive.
    #4 – Ensure all relevant information is gathered from the get-go.
    #5 – FOLLOW UP! It's listed last, but might be most important of all.
    This list isn’t comprehensive, but it’s a good start that is sure to place you above your competitors in the eyes of potential and current clients. And that means more clients, better referrals, and good reviews.
    Tune in to hear Richard Jacobs explain each step (and others) in detail, and download the PDF of this podcast to review.
    Want help with any of this? Just email support@speakeasymarketinginc.com, call (888) 225-8594, or start by visiting www.speakeasymarketinginc.com.

    • 14 min
    Episode 353 - 3 Steps for Standing Firm in a Sea of Uncertainty

    Episode 353 - 3 Steps for Standing Firm in a Sea of Uncertainty

    We’re all feeling it: the uncertainty in the world and the fear that comes with it. But instead of throwing your hands up, there are simple and concrete steps that can almost immediately improve your situation.
    #1- Find a point of differentiation. There are several ways to do this depending on your practice area(s).
    #2- Buy ahead and save money.
    #3- Provide exceptional customer service.
    Interested in learning more about each of these steps? Richard Jacobs explains them in detail. So tune in and take control of your circumstances today.
    For help or advice, or to just share what you’re up against, don’t hesitate to email us at support@speakeasymarketinginc.com or call (888) 225 8594.

    • 10 min
    Episode 352 - Anticipating and Adapting to Changes: Practice Area #5 — Bankruptcy

    Episode 352 - Anticipating and Adapting to Changes: Practice Area #5 — Bankruptcy

    Is another recession imminent? Many economists are saying “Yes.” It might be impossible to avoid at this point, but that doesn’t mean there aren’t ways for you to plan and prepare for it—and help your clients at the same time.
    As a bankruptcy attorney, you might be accustomed to handling personal bankruptcies only, but in today’s episode, Richard Jacobs explains why it could be hugely beneficial for you to consider taking on business bankruptcies.
    He also discusses ways for you to stand out among your competitors in this tough market and speak directly to your clients’ needs.
    Tune in to learn more, email your questions or comments to support@speakeasymarketinginc.com, or give us a call at (888) 225 8594 for help anticipating and adapting to current and future changes in your practice area.

    • 9 min

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