Talk Commerce Brent W. Peterson

Summary
Udayan Bose, founder and CEO of NetElixir, discusses the importance of AI in digital marketing and the challenges faced by e-commerce merchants. He emphasizes the need for experimentation and testing, as well as reserving time for learning and staying updated with industry changes. Bose believes that AI-powered experimentation is essential for businesses to thrive and recommends his company's technology solution, LXR Insights, for identifying and acquiring high-value customers. He also highlights the core principles of NetElixir, including respect for people, equal opportunity, customer delight, and a focus on quality.
Keywords
AI, digital marketing, e-commerce, experimentation, testing, learning, AI-powered experimentation, high-value customers
Takeaways
Experimentation and testing are crucial in the dynamic field of digital marketing, especially with the emergence of AI.Reserve time for learning and staying updated with industry changes to avoid being left behind.AI-powered experimentation is necessary for businesses to acquire high-value customers and thrive in a competitive landscape.NetElixir's technology solution, LXR Insights, helps businesses identify and acquire high-value customers through AI-powered experimentation.NetElixir's core principles include respect for people, equal opportunity, customer delight, and a focus on quality.
Sound Bites
"The future of digital marketing is going to be powered by AI.""Reserve 10% of your personal time to explore what is going on in the industry.""Experimentation is the only solution to understand what is going on within the black box."Contact Details
https://www.linkedin.com/company/netelixir/https://www.linkedin.com/in/netelixirudayanbose/https://www.netelixir.com/

Summary
Jordi Vermeer, Vice President of Revenue for North America at Channel Engine, discusses the role of Channel Engine in helping brands and resellers list, optimize, and manage their marketplace sales. He explains how Channel Engine integrates with platforms like Amazon and offers automation and tools to streamline the process. Vermeer also discusses the trend of hybrid selling, where brands sell on both Amazon's 1P and 3P models. He highlights the importance of strategy in choosing the right marketplaces to sell on and the benefits of Channel Engine's automation and support. Vermeer also touches on the rise of social commerce and the opportunities for cross-border selling.
Keywords
Channel Engine, marketplace sales, optimization, automation, hybrid selling, social commerce, cross-border selling
Takeaways
Channel Engine helps brands and resellers list, optimize, and manage their marketplace sales.The platform integrates with marketplaces like Amazon and offers automation and tools to streamline the process.Hybrid selling, where brands sell on both Amazon's 1P and 3P models, is a growing trend.Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling.Social commerce platforms, like TikTok and Meta, are becoming marketplaces themselves.Cross-border selling can be facilitated through Channel Engine, with opportunities in Canada and Mexico.
Sound Bites
"We focus predominantly on third party marketplaces to help brands and resellers list, optimize, and manage their marketplace sales.""Hybrid selling is the combination of selling on Amazon's 1P and 3P models, which is a growing trend.""Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling."Chapters
00:00Introduction and Background
06:14Overview of Channel Engine
07:34How Channel Engine Helps Merchants Expand
09:00Channel Engine's Interaction with Amazon
10:20Hybrid Selling and the Benefits
12:42Differentiating Factors of Channel Engine
14:23Expansion into Retail and Social Commerce
16:40Considerations for Multi-Channel Selling
18:24Efficiencies and Tools Offered by Channel Engine
18:32Ideal Clients for Channel Engine
22:05Expanding into International Markets
24:54Predictions for E-commerce and Multi-Channel Selling
26:14Availability of Stroop Waffles
27:00The Dutch Influence on E-commerce
28:41Shameless Plug
29:33Conclusion

Summary
In this episode, Ben Johnson, the CEO and founder of Particle 41, discusses the importance of OKRs (Objectives and Key Results) in goal setting and measuring progress. He explains how OKRs can bring a data-driven culture to organizations and shares examples of how they can be applied in business. Ben also talks about Particle 41's services, including software development, application modernization, DevOps, and data science. He emphasizes the company's core values of visibility, velocity, and vision. Additionally, Ben discusses the optimization of the tech team's process, the use of frameworks and customization, and the role of AI in software development.
Takeaways
OKRs (Objectives and Key Results) are a framework for goal setting and measuring progress in business.OKRs bring a data-driven culture to organizations and help align departments towards common objectives.Particle 41 offers services in software development, application modernization, DevOps, and data science.The company values visibility, velocity, and vision in its work.Frameworks and customization should be used strategically to optimize software development processes.AI can be a helpful tool in development but requires attention to detail and accountability for the output.Chapters
00:00Introduction and Background
02:34Understanding OKRs
06:10Implementing OKRs in Business
07:35Particle 41 and its Services
09:30Working with Clients' Software Development Processes
13:30Unique Aspects of Particle 41
19:23Using Frameworks and Customization
22:57The Role of AI in Software Development
25:38The Future of AI in Development
28:20Shameless Plug

Summary
Barbara Wardell and Ernesto Caleri, co-founders of Cullari & Wardell, discuss geofencing as an advertising technology and tactic that helps small businesses recover foot traffic. They explain that geofencing involves drawing virtual fences around competitor locations and sending targeted ads to potential customers when they enter those locations. They emphasize the importance of satellite-verified visits and the ability to track conversions online or in-store. They also discuss the democratization of geofencing, making it accessible to small businesses with smaller budgets. They highlight the success of geofencing in industries such as laundry, alcohol and beverage, and private aviation. They mention the importance of data location and behavior in targeting the right audience and the need to balance privacy and effective advertising. They also mention the future trend of a hybrid approach to commerce, integrating online and offline experiences, and the limitations of AI in creating human connections.
Keywords
geofencing, advertising technology, foot traffic, small businesses, competitor locations, targeted ads, satellite-verified visits, conversions, democratization, budgets, success, industries, data location, behavior, privacy, hybrid approach, AI
Takeaways
Geofencing is an advertising technology that involves drawing virtual fences around competitor locations and sending targeted ads to potential customers when they enter those locations.Satellite-verified visits and tracking conversions online or in-store are important aspects of geofencing.Geofencing has been successful in industries such as laundry, alcohol and beverage, and private aviation.Data location and behavior are crucial in targeting the right audience for geofencing.There is a need to balance privacy and effective advertising in geofencing.The future trend of commerce is a hybrid approach that integrates online and offline experiences.AI has limitations in creating human connections and resonating with people.
Sound Bites
"We were able to drive over 1,000 visits to one laundromat owner with a budget as small as $1,000 a month for ad spend.""We've taken this to private aviation, apparel, mezcal brands. We've been able to bring it to other verticals as well.""Even if they're not living within driving distance of a location, we can send ads to consumers like that."Chapters
00:00Introduction and Background
05:12What is Geofencing?
08:38How Geofencing Helps Merchants
09:46Protecting Consumer Privacy
11:18Democratization of Geofencing
12:58Success in Different Industries
13:38Identifying Target Customers
15:00Geofencing for Alcohol and Beverage Industry
15:30Data Location and Customer Identity
16:32Behavioral Data and Targeting
18:18Geofencing in Different Locations
21:57Geofencing in B2B and Supply Chain
22:55Geofencing for Vacation Rentals and Retreats
24:36Turning Skepticism into Success
26:44The Future of Commerce and AI
27:29Types of Ads and Delivery
28:44Trends in Commerce
33:01Shameless Plug: Barbara Wardell
33:56Shameless Plug: Ernesto Caleri

Summary
Ashley Stanford, the co-founder of Ice Cream Social, discusses the impact of COVID-19 on the event industry and the changing social aspects of events. She emphasizes the importance of social media in event marketing and shares effective strategies for event organizers. Ashley also highlights the significance of partnering with sponsors and leveraging gamification in event marketing. She provides insights on maintaining momentum and engagement, determining event size and goals, and finding and partnering with complementary events.
Takeaways
COVID-19 has significantly impacted the event industry, leading to the need for innovative marketing strategies.Social media plays a crucial role in event marketing, allowing organizers to engage with attendees and create buzz.Partnering with sponsors and leveraging gamification can enhance event marketing efforts.Maintaining momentum and engagement throughout the event cycle is essential for success.Event organizers should carefully consider event size and goals, as well as identify and collaborate with complementary events.Chapters
00:00Introduction and Background
05:26Impact of COVID-19 on the Event Industry
09:02The Changing Social Aspects of Events
11:30The Importance of Social Media in Event Marketing
14:38Effective Event Marketing Strategies
20:33Gamification in Event Marketing
25:11Maintaining Momentum and Engagement
29:01Determining Event Size and Goals
30:36Finding and Partnering with Complementary Events
32:47Shameless Plug

Summary
In this episode, Elena Leonova, SVP of Product at Spryker, discusses the challenges of building e-commerce platforms for sophisticated use cases. She highlights the limitations of one-size-fits-all solutions and shares examples of complex use cases that require a more flexible and extensible platform. Elena also reflects on her experience in product management at Magento and BigCommerce, emphasizing the importance of understanding the needs of partners and customers. She offers insights into the future of product management, including the role of AI and the need for financial savvy. Elena concludes by inviting listeners to connect with her for discussions on platform products and product management.
Takeaways
Building e-commerce platforms for sophisticated use cases requires a flexible and extensible solution that can accommodate complex business models and processes.Understanding the needs of partners and customers is crucial in product management, as it helps tailor the platform to their requirements and ensures success.The role of product managers in the future will involve leveraging AI to automate tedious tasks while focusing on innovation and differentiation that AI cannot achieve.Effective communication, both internally and with clients, is essential for successful product management, as it ensures alignment and understanding of goals and requirements.Chapters
00:00Introduction and Passion for Product Management
01:09Jokes and Light-hearted Conversation
03:21Spryker's Focus on Sophisticated Use Cases
06:38Evolution of Product Management Experience
08:31Differences in Product Management at BigCommerce
10:54Data Collection and Privacy in Product Management
12:49Differences in Product Management at Spryker
24:05Importance of Communication in Product Management
28:29Outlook for Product Management in 2024