How business can improve the world, not just the bottom line | Esha Chhabra TED Business

"Sustainability has become more marketing than action," says environmental business journalist Esha Chhabra. Challenging conventional business models solely focused on profit, she shares how regenerative companies that embed purpose into every facet of their operations can drive real change — and make things better for people and the planet. After the talk, Modupe reflects on what it means to run a regenerative business.