354 episodios

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fourth year and just surpassed 1,000,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

Sweathead, A Strategy Podcast Mark Pollard

    • Economía y empresa

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fourth year and just surpassed 1,000,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

    Leading Strategy In A Social Media Agency - Rob Engelsman, Head of Strategy & Relevance

    Leading Strategy In A Social Media Agency - Rob Engelsman, Head of Strategy & Relevance

    What is it like to lead the strategy team in a social media agency right now? How can brands capitalize on social media platforms without just spraying content everywhere and praying for it to work? Are playbooks and creative brief templates relevant to social media strategy? These questions and more are answered in this Sweathead episode with Rob Engelsman, Head of Strategy & Relevance at Annex88.

    As the Head of Strategy & Relevance, Rob leads a team that works with brands like adidas Originals, Courvoisier, HUGO BOSS, and Keurig Dr. Pepper. He created the Science of Hype, a methodology for measuring viral influence of ideas, products, and brands. Previously, Rob spent time at Droga5 and Huge, developing social & brand campaigns for smartwater, DICK’S Sporting Goods, Cap’n Crunch, and more.

    Connect with Rob at @rcengelsman on Twitter, IG, and LinkedIn.

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    • 41 min
    The Psychology of Zine-Makers - Clint Johns, Cognitive Psychologist

    The Psychology of Zine-Makers - Clint Johns, Cognitive Psychologist

    In today's Sweathead episode, Dr. Clint Johns takes us on a nostalgic trip back to the heyday of magazines, particularly at Tower Records. Clint shares his experiences working at the forefront of distribution and sales of a wide array of magazines at Tower, he talks about the traits possessed by zine-makers large and small, and discusses the stories of independent zine-makers around the globe. He also shares what he's currently up to as a cognitive psychologist and researcher.

    Clint Johns is a cognitive psychologist and data scientist researching the impact of education applications, with a focus on applied statistics. Most recently, he was a research scientist studying language processing, reading comprehension, and memory retrieval, and sometimes is an adjunct professor of psychology here and there. Prior to that, he worked for Tower Records as their Director of Newsstand Operations, including purchasing, distribution, and just about anything else that might be linked to a zine or magazine or newspaper ending up in one of Tower's stores. He is a long-time indie press promoter and critic.

    Connect with him at Twitter @DrClintonJohns.

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    • 35 min
    The Mission To Become A Full-Time Strategist - Itumeleng Ndaba, Art Director

    The Mission To Become A Full-Time Strategist - Itumeleng Ndaba, Art Director

    In today's Sweathead episode, Itumeleng Ndaba tells us how she got inspired to take up a career in advertising as an art director. She also discusses her five-year plan to become a full-time strategist. 
    Itumeleng is an art director (soon to be strategist) who is passionate about building sustainable brands for the benefit of Africa and her people. Born and raised in sunny South Africa, she holds an undergraduate degree in Creative Brand Communications, post grad in Strategic Communications and hopes to get accepted into an MBA program. She loves learning as much as she love plants, tomato sauce, and people. 
    Connect with her at:
    LinkedIn: https://www.linkedin.com/in/itumeleng-ndaba-28b66aa6/
    Twitter: @goodboymygirl
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    • 32 min
    Doing Strategy For Good...Social Good - Penny Norman, Senior Strategist

    Doing Strategy For Good...Social Good - Penny Norman, Senior Strategist

    In this episode of Sweathead, Penny Norman talks about her journey from working in account planning and startup strategy to focusing her strategy work in the niche of social good. She discusses how strategy can encourage individual behavioral change as well as government policy change. And Penny shares examples of her contributions to social impact campaigns in mental health, substance abuse, vaccine hesitancy, and child care.

    Penny has worked in London (Publicis, AMV BBDO) and Vancouver (DARE, Pound & Grain), and is now a Senior Strategist at Rescue Agency, a social impact agency focused on health behavior change. She also founded APG Good Thinking, a strategy hack-a-thon created to tackle real life problems to give other strategists a head start.

    You can connect with Penny at https://www.linkedin.com/in/pennynorman/

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    • 38 min
    Newish To Creative Briefs? Welcome To The Mess...Uhh, Fun - Esther Wang, Strategist

    Newish To Creative Briefs? Welcome To The Mess...Uhh, Fun - Esther Wang, Strategist

    Esther Wang is two years into her strategy career. We recently spoke in a Sweathead Happy Hour (online) about creative briefs–How do you make them good? How do make them better? How do make them something that creative teams will use? 

    So, in this episode, we wanted to have that kind of conversation again. 

    We talk about why talking about creative briefs is a much more complicated discussion than many people realize. We workshop a creative brief to get teachers to use an online learning system. And we discuss the 3 to 4 phases that brief writers tend to mature through.

    There is a lot of thinking out loud in this episode but, without admitting the mess involved in our work, well, we'd be liars.

    You can find Esther here: https://www.linkedin.com/in/esther-wang7

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    • 38 min
    Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer

    Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer

    Are marketers allergic to creativity? How do bold ideas thrive in huge international companies? How can creatives work within a systematic, data-driven company or agency? All these questions and a lot more are answered in this Sweathead episode with Karl Isaac, who also talks about his experience working on some of the most popular brands worldwide.

    For over 20 years, Karl’s been giving brands chiropractic adjustments. He’s led some of the world’s best-known brands at Microsoft, Adobe, and Ebay and agency-side at Razorfish, Landor, and Hi It’s Us. Now, he’s a Fractional Chief Brand and Marketing Officer helping companies define, grow, and accelerate brands by better connecting to culture, embracing digital, and uniting through a common vision on a global scale.

    He’s presented at SXSW, DMEXCO, AIGA National Conference, and Digiday events and been interviewed and published in Wall Street Journal, AdWeek, AdAge, Inc., Forrester, and CMO.com.

    Karl has an MBA and Master of Architecture degree.

    You can find Karl at @redglassesclub on Twitter and Instagram, and on LinkedIn at http://www.linkedin.com/in/brands.

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    • 44 min

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