The Marketing Millennials Daniel Murray
-
- Economía y empresa
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials.
If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
-
259 - Franchise Marketing 101, with Tom Dowd
Ever thought about what franchise marketing for places like Orange Theory, Subway, or Anytime Fitness is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.
Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success.
Tom divulges his top tips for improving your marketing efforts and for building your franchise from the ground up. How can KPIs empower your franchise to scale? And how can you drive brand awareness through social media and guerilla marketing efforts?
Find out why staying connected to members is the ultimate key to unlocking peak satisfaction and customer loyalty, and how continuous improvement builds a strong brand presence.
00:01:39 - Investing in Marketing to Grow a Fitness Community
00:09:39 - Maintaining Consistent Branding in Franchises
00:16:36 - Improving Marketing for a Great Product
00:25:47 - Immersing Franchisees in Studio Building
00:29:46 - Focusing on KPIs
00:36:42 - Revolutionizing Health and Wellness Training
Learn More About F45:
Website: https://f45training.com/
Follow Tom:
LinkedIn: https://www.linkedin.com/in/tom-dowd-9092981/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
-
SPECIAL SERIES: Steal These Subject Line Secrets | Bathroom Break #5
Sometimes, it’s ok.
To break grammar.
Especially when it comes to email subject lines.
In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar?
Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about our top attention-grabbing hacks and learn what the right amount of personalization is for any email.
With tips this hot, we sincerely hope we don’t have to compete against your emails any time soon.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
-
Why Marketing Works: Hoka
The running shoe set to compete with Nike isn’t who you think it is.
Move over, Under Armor, because you had your chance and couldn’t cut it.
Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product design helped them to minimize market spend and conquer the competition for trail runners.
Why did Hoka’s choose to go maximalist in a minimalist market? And what makes them so appealing to Gen Z?
Toss out those dirty Air Force 1’s and slap on the most contrarian shoe brand out there.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
6 Characteristics of Trustworthy Content (Solo Edition)
It seems like anyone and their mom can be an online voice of authority these days.
How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not?
Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major difference in how your content is perceived.
Don’t just put content out there—make it resonate with a larger audience who will look to you as a source of truth and authority time and time again.
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.
After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris
It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?
Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.
The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand.
Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails.
00:01:35 - Resurgence of Events in Marketing
00:07:46 - Trade Show Marketers Embrace Community-Building
00:13:10 - Creating Successful Events: Tips and Strategies
00:18:56 - Filter for Planning Successful Events
00:22:27 - Best Practices for Hosting Engaging Events
00:25:42 - Innovating Content for Engaging Events
00:28:48 - Choose Wisely: Marketing Battles Ahead
00:29:54 - Maximize Event Traffic for Success
00:35:19 - Measuring Impact of Events for Brands
00:38:39 - How to Maximize Event Spending
00:43:31 - Live Events Trump Pre-recorded Videos
Follow Julius:
Website: https://juliussolaris.com
LinkedIn: https://www.linkedin.com/in/juliussolaris
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
-
SPECIAL SERIES: Secret Subject Line Tips | Bathroom Break #4
🤔 To open with an emoji or not to open with an emoji… that is the question.
Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop.
What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject line so important?
You won’t want to miss these super simple tips that are guaranteed to boost your open rates and make your subject line sing.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com