The Business Of Online Coaching Podcast Afro Ndiritu & Farah Kariamburi

Welcome to this game-changing episode of our podcast! 



I'm Afro Ndiritu, and today, we're diving into a topic that can revolutionise your approach to content creation and client conversion: "Cash Converters – The Five Stages of Designing Content That Converts."



Are you ready to discover how to transform cold leads into loyal clients? 



In this episode, we break down the powerful five-stage framework originally crafted by marketing genius Eugene Schwartz in his renowned book, "Breakthrough Marketing."



Here's a sneak peek at what you'll learn:


Problem Unaware and Solution Unaware (Cold): Learn how to create content that educates those who don't even know they have a problem. Imagine turning complete strangers into aware potential clients simply through the power of your message.


Problem Aware and Solution Unaware (Cold): Discover strategies to guide individuals who recognise they have an issue but are clueless about the solution. We'll show you how to craft compelling hooks that lead them to seek more information.


Problem Aware and Solution Seeking (Warming Up): Understand how to build trust and relationships by providing actionable insights and valuable resources. This is where you start warming up those cold leads.


Problem Aware and Solution Aware (Warm): Find out how to tip the scales in your favour with testimonials, case studies, and in-depth content. Learn to position your solution as the obvious choice.


Most Aware (Hot): Finally, get the lowdown on converting hot leads who are ready to take action. This stage is all about clear calls to action and showcasing your success stories.



This episode is packed with actionable advice, real-life examples, and proven strategies that you can implement immediately to see results. 



Whether you're just starting out or looking to refine your content strategy, this episode will provide you with the tools you need to succeed.



Join us as we uncover the secrets to creating content that not only captures attention but converts leads into loyal clients. 



Don’t miss out on this opportunity to elevate your business!



Click play now by clicking here and transform your content strategy with insights that can drive your success to new heights. 



Tune in, take notes, and get ready to make a significant impact on your audience.


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Welcome to this week’s game-changing podcast episode! 
If you're an online coach looking to master the art of communication and connect with your perfect client, this episode is a must-listen.
Episode Highlights:

Unlock the Power of the Written Word:


Learn how to use blogs, articles, posts, quotes, and even books to communicate your message effectively.

Discover why authenticity and honesty in your writing can captivate your audience, even if it includes a few mistakes.

Understand the step-by-step process of writing impactful content that resonates deeply with your readers.


Master Engaging Video Content:


Get expert tips on creating high-quality videos with the right audio, visual, and lighting setups.

See how body language and tone can drastically change your video’s impact and keep viewers hooked.

Learn from our personal experiences and mistakes to craft videos that showcase your true energy and message.


Harness the Power of Audio:


Find out why podcasts and audio content are revolutionising how we learn and connect.

Discover the benefits of delivering long-form content that your audience can enjoy while multitasking.

Hear how our own journey with audio content transformed our business and can do the same for yours.



This episode is packed with actionable insights and practical tips to help you communicate more effectively with your clients. 
Whether you're a seasoned coach or just starting out, you'll find valuable strategies to elevate your content and make a lasting impact.
Ready to Transform Your Communication?
Click play to dive into this comprehensive guide on mastering the art of communication.
 Join us as we explore the written word, video, and audio, and share our secrets to engaging and resonating with your audience. 
Don’t miss out on this opportunity to enhance your client connections and grow your coaching business.
Hit Play Now and start transforming the way you communicate with your perfect clients!

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Unlock the Secrets to Mastering Content Creation: Listen Now!

Welcome, everyone! I'm Afro Ndiritu, and along with Farah, we're excited to bring you an episode that could transform your online coaching business.

If you've ever struggled with creating consistent, impactful content, this is the episode you cannot afford to miss.

In this engaging and practical podcast, we reveal the five essential phases of content creation that will help you establish your influence and drive your business forward. 

Here’s what we cover:


Concept Phase: Discover how to generate endless content ideas effortlessly. We share our secret framework for breaking down complex topics into manageable sub-steps. Plus, learn how tools like Trello and ChatGPT can make your ideation process a breeze.


Creation Phase: It's time to bring your ideas to life! Whether you're a video enthusiast, an audio lover, or a writer at heart, we’ll guide you on how to consistently produce quality content. Remember, it’s about consistency, not perfection!


Repurposing and Editing Phase: Maximise your content’s reach by repurposing it across multiple platforms. We discuss how to use AI tools to edit and transform your content into various formats, saving you time and effort.


Reuse Phase: Keep your audience engaged by reusing existing content. We show you how to chop up longer pieces into bite-sized clips perfect for different platforms, ensuring you maintain a strong online presence.


Delivery Phase: Learn the strategies for effectively publishing your content. Focus on the platform that suits you best, and expand your reach as you grow. We emphasise the importance of regular posting and consistent branding.



Throughout the episode, Farah and I share personal anecdotes and actionable tips to help you overcome common content creation challenges.

Our goal is to empower you to take that leap of faith, utilise the latest AI tools, and stay consistent with your content output.

Join us as we dive deep into these phases, offering you the tools and insights needed to become a content creation master. 

This episode is packed with value, and by the end, you’ll have a clear roadmap to elevate your online coaching business.



Don’t miss out on this opportunity to revolutionise your content strategy. 

Click play now to listen to the full episode and start transforming your business today!

Afro 

P.S. If you find this episode valuable, leave us a five-star review and join our community for exclusive insights and support.


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Discover the Secrets Behind McDonald's Success with Marianne Page.


Guest: Marianne Page, Founder and CEO of Marianne Page Ltd.


Are you ready to transform your business with the same systems that have propelled McDonald's to global success?


In this compelling podcast episode, we bring you the unparalleled insights of Marianne Page, a visionary leader with nearly 30 years of experience as a senior manager at McDonald's. 


As the founder and CEO of Marianne Page Ltd., she has distilled her extensive knowledge into actionable strategies that you can implement in your business right away.


Why You Can't Miss This Episode:

Unlock Proven Systems and Processes: Marianne shares the exact systems and processes used by McDonald's to ensure consistency and efficiency. 

Learn how these can be adapted to help your business run like clockwork, even in your absence.

Four Essential Systems Every Business Needs: Discover Marianne's framework of the four key systems every entrepreneur and online coach must master: Sexy Systems (marketing and sales), Security Systems (financial management), Delivery Systems (service delivery), and Sticky Systems (hiring and training). 

Missing any of these? 


This episode will pinpoint your weaknesses and show you how to strengthen them.

Real-Life Success Stories: Marianne's journey from a restaurant manager to setting up customer services for McDonald's is a testament to the power of effective systems. 

Her story is packed with actionable insights that you can implement today to start seeing immediate improvements in your business operations.

Learn How to Build a High-Performing Team: Understand the importance of training and development. Marianne emphasises the need to develop individuals within your team, ensuring they can fulfil their potential and contribute significantly to your business's success.

Actionable Advice for Immediate Impact: Marianne's practical tips on planning, hiring, and feedback will help you build a robust framework for your business. Whether you're just starting out or looking to scale, her advice is invaluable.



Don't miss out on this golden opportunity to learn from an industry expert who has helped shape one of the world's most successful companies. 


Grab a pen and paper, and get ready to take notes—this episode is packed with insights that can transform your business.


Listen now.

Facebook - https://www.facebook.com/marianne.page7

LinkedIn - https://www.linkedin.com/in/mariannepage/

YouTube - @mariannepage20  ​​https://www.youtube.com/channel/UC5ocNWsGvx2-EJQ6U8vSP1QOffer - The Complete Right 1st Time Hiring System: https://scalereadysystems.mariannepage.com/complete-right-first-time-hiring-system-discount




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In our latest podcast episode, we dive deep into one of the most transformative strategies for positioning yourself as a leader in your industry: creating your own unique framework.

If you’ve ever wondered how experts like Simon Sinek and Robert Kiyosaki have crafted impactful, memorable brands, this episode is your key to unlocking that mystery.

Why Should You Listen?

Discover the Power of a Unique Framework: Learn how developing a bespoke framework not only differentiates you from the competition but also establishes your authority and expertise in any field.

Step-by-Step Guidance: We break down the essential steps to building a framework that resonates with your audience and solves real-world problems, making your offerings indispensable.

Real-Life Applications: Hear how applying these strategies has revolutionised the way I and others approach business, enhancing clarity in communication and effectiveness in delivery.

Visual Mastery: Find out how visual representations can simplify complex ideas, making your teachings or products more accessible and engaging.

Adapt and Overcome: Learn to adapt your framework based on feedback and results, ensuring your approach remains relevant and impactful.

This episode is packed with actionable insights and is a must-listen for anyone looking to elevate their professional status to the expert level. Don’t miss out on these valuable lessons that could redefine the way you operate in your industry.

Click play now to start crafting your path to becoming an undisputed expert in your field!

For more in-depth personalised LIVE lessons join our FREE Community, The Business Of Health Coaching Community click here: ⁠⁠https://www.facebook.com/groups/thebusinessofonolinecoaching⁠⁠




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I’m inviting you to delve into a transformative discussion on our latest podcast episode that promises to revolutionize the way you name and present your health and fitness programs.



This episode is not just a conversation; it’s a masterclass in branding and communication that could be the game-changer your business needs.



Why does the name of your program matter? Just like you wouldn’t let your baby go unnamed, your health program deserves a title that captures its essence and value.



Our hosts dissect a foolproof naming formula that involves a descriptive word, a relatable offer, and a process noun — components that come together to create a name with impact and allure. From "Anti Diet Accelerator" to "Superhuman Spine System", learn how to craft names that aren’t just labels but powerful hooks for your target audience.



Moreover, the episode introduces the "Goldmine Statement", a strategic blueprint to define and articulate the unique selling points of your service.



Imagine being able to clearly state who you help, the incredible results you promise, and how you do it uniquely, all while sidestepping the common pitfalls of the industry. This is about building a statement so compelling that your potential clients feel understood and seen.



Whether you're looking to refine your branding or just starting out, this episode is packed with insights that will clarify your vision and potentially increase your client base.



We’ll even show you how to use tools like ChatGPT to simplify the process, ensuring your program stands out in a crowded market.



Don’t miss out on learning how to effectively communicate the essence of your business, attract the right clients, and ultimately, how to charge what you’re truly worth. Click play now to transform your program’s name from a mere label into a client magnet!


For more in-depth personalised LIVE lessons join our FREE Community, The Business Of Health Coaching Community here: ⁠https://www.facebook.com/groups/thebusinessofhealthcoaching⁠⁠


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