129: Helpful Content Update Recovery and More w/Kristine Schachinger Experts On The Wire (An SEO Podcast!)

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.

Topics In This Episode Include:



* Why AI vs Human Content Comparison Studies are Silly

* How AI has Changed SEO

* How Does Google Detect “AI Content”?

* Deep Dive Into The Helpful Content Update

* Google’s Search Generative Experience

* Why Core Web Vitals Is NOT a Ranking Factor Now

* E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System

* How To Learn About SEO From “The Source”

* How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)

* Kristine’s Approach to Providing SEO Consulting



Listen Now!



Related Episodes You Might Like



* Surviving SEO in an AI World with Sara Taher

* “The Email” (A Solo Episode from 2017 about Google Phantom Update)



Tools Mentioned



* Midjourney

* Sitebulb

* Content Aced (50% off – affiliate link)

* More being added soon!



Articles, Resources, and Links Mentioned



* Kristine’s Post About AI vs Human Content

* Detecting AI Content with Watermarking (NY Times)

* Google’s Developer Guide to Ranking Systems

* Kristine’s Post About “EEAT” on LinkedIn

* My article from 2020 about EAT and Core Updates

* More Being Added Soon!



Find Kristine Online



* Kristine on LinkedIn