BOKU (FORTUMO).   Mattias Liivak – enterprise marketing and getting world-level customers grit. | startup turunduse podcast

In the first grit. podcast live, we discussed marketing with Mattias Liivak – the previous Head of Marketing & PR at Fortumo, one of the most successful startups in Estonia.



• the strategies of account-based marketing;
• getting customers like Google, Amazon, and Spotify;
• announcing an acquisition;
• the lean way of launching new products;
• and many more.



In 2020, Fortumo was acquired by Boku, and today, Liivak serves as VP of Growth Enablement in Boku.



Enjoy the episode! ♡



Mentioned tools:

•  UpWork

•  Mention.com

•  Overloop



•  Reforge framework – Part 4: Get Out of the ARPU-CAC Danger Zone with Channel Model Fit

•  Farnam Street blog – blank sheet method



grit. live was a part of the Aparaadio podcast festival. The episode was hosted by Marelle Ellen, CMO of Promoty, and Andreas Unt.