Business of Aesthetics Podcast Show Business of Aesthetics
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- Health & Fitness
The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.
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Best Ways to Leverage NAP in 2024
Host Ryan Davies welcomes guest Naren Arulrajah for a discussion on NAP consistency, a critical factor for local SEO, especially for aesthetic practices. NAP stands for Name, Address, and Phone Number, and keeping it consistent across online listings is crucial for good search engine ranking and building trust with potential patients.
The discussion highlights the negative consequences of inconsistent NAP, including increased marketing costs and a lack of patient trust. It also offers solutions, like regularly monitoring and verifying NAP information and potentially seeking professional help to manage and optimize NAP profiles. -
Elevating Patient Experience: Strategies for Growth and Patient Satisfaction
Dr. Heather Rogers, dermatologist, surgeon, and co-founder of Modern Dermatology, discusses the importance of elevating patient experience strategies for growth and patient satisfaction. She emphasizes the need for a white-glove, boutique experience in dermatology, where patients feel valued and cared for.
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Expertise Matters: Navigating the Rise of Unqualified Practitioners
Dr. Larry Green discusses the importance of expertise in the field of dermatology and aesthetics and the rise of unqualified practitioners. He highlights the risks and complications that can arise from receiving treatments from unlicensed and improperly trained individuals. Dr. Green shares his journey and advocacy for patient safety, including his efforts to create regulations in his home state of Maryland. He emphasizes the need for collaboration within the industry to promote excellence and patient safety.
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The Art of The Exit: Navigating the Med Spa Sale
In this week's episode of the Business of Aesthetics podcast series, we explore the journey of Dr. Lisa Jenks, a seasoned professional in the aesthetics industry. As the former owner and medical director of Genesis Med Spa, Dr. Jenks shares her experiences in successfully going through the sale of her thriving practice.
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A Solopreneurs' Journey in Functional Medicine & Aesthetics
In this latest podcast episode, Bertha Osorio Campbell, a seasoned family nurse practitioner, takes listeners on a fascinating journey through functional medicine and aesthetics. From her decision to venture into a solo practice just before the pandemic to her initial reluctance toward aesthetics, which later transformed into a deep passion, Bertha's story is one of evolution and growth.
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30+ Years as a Facial Plastic Surgeon and Entrepreneur
In today's episode, we're privileged to host Dr. Edwin Williams, a distinguished figure with over three decades of experience as a facial plastic surgeon and entrepreneur. Dr. Williams brings his wisdom and passion to the conversation, having dedicated his career to upholding the highest standards of care in the aesthetics industry.