Episode 7 - Pepsi's Head of Sports Marketing Justin Toman Discusses His Company's Response to the Pandemic, Partnerships With Teams, Leagues and Athletes, the Super Bowl Halftime Show and More Pencil It In Sports Business

Episode 7 features a special guest in Justin Toman, Head of Sports Marketing at Pepsi. A fourteen-year veteran at the company, he oversees all of its sports investments and marketing including all league, team, media and athlete partnerships with the task of delivering PepsiCo’s long term sports strategy and break-through sports marketing platforms across all beverage brands.   

We discuss his reaction to the sports world shutting down amid the global pandemic, tapping into athletes for marketing reach, the company's RISE partnership, Pepsi Super Bowl Halftime Show and much more.  

Enjoy! 💼 🎥 ✏️