Everything Cookbooks Andrea Nguyen, Molly Stevens, Kate Leahy, Kristin Donnelly

Kristin, Molly and Kate tackle cookbook design from a usability perspective. They point out design decisions that authors should consider: packaging and cover design, typeface and font legibility, photographs on matte vs gloss paper and much more. They share their own opinions, experiences and preferences on the elements that enhance or detract from a user's experience of the book and, because there's much more to say on the topic, tease a part two.

Kristin and Molly speak with cookbook author Phoebe Lapine about finding pleasure in restrictive diets and her new cookbook, Carbivore. Phoebe shares what led her down a food focused career path, how she learned while blogging and how a health diagnosis pulled her down a different path than originally planned. She talks about writing recipes that keep comfort and pleasure in mind, synthesizing data to communicate science to her reader and why her driving force is "healthy hedonism". She also discusses the concept of a "search term book", the importance of sub-titles and how she balanced blogging, social media and marketing while writing the book.

Molly and Kristin speak with Sarah Kwak, a senior editor at Harvest an imprint of Harper Collins, to find out what the editing process is like. Sarah shares how she ended up at her current role, the focus Harvest has for cookbooks and what authors should keep mind regarding their proposal assembly before submission. She discusses her thoughts on comp titles, overcoming past book sales, multifaceted ways to grow a platform and what compels her to spend over two years working on a specific project. Finally, she talks about trends in the food world, the changes in the economy of publishing and her advice along with the books she is excited to release this year.

Kristin and Kate discuss author Michelle Braxton's turbulent publishing journey for her new book, Supper with Love. She shares the story behind the "organic" growth of her food career, how she balances social media creation, blogging and book writing with a separate full time career and how the book idea came about. She talks about committing firmly to the book's concept, why she chose her publisher and the tumultuous publishing process that include her editor leaving and the imprint closing. Finally, she discuses who her audience is, why she creates the sorts of recipes she does and her tips and advice for aspiring authors.

Kate and Kristin speak with Kathleen Schmidt, an industry veteran with years of experience in editing, publishing, marketing and public relations and now author of the newsletter Publishing Confidential. Kathleen shares her extensive career path, what her focus is as a freelancer and the origins of her newsletter along with what keeps her writing. She talks about the differences between marketing and PR, her dedication to an author centric approach and walks listeners through a hypothetical scenario of book promotion. Finally, she discusses what authors should focus on, thoughts on Authors Equity, the idea of a digital surrogate and her current course offerings dedicating to help author demystify their publishing experience. - Please excuse the audio quality in this one!

Kate and Molly speak with Lelani Lewis, a London born food stylist and culinary activist of Grenadian and Irish heritage now based in Amsterdam. Lelani shares how homesickness spurred her into a culinary career through pop-ups, where the idea for her debut cookbook came from as well as why she chose this title. She speaks about her desire to share the colorful, diverse nature of Caribbean food alongside its dark history and what she hopes readers will get from reading her book. She talks about working with a Dutch publisher, the unique editing and translation process, how she settled on her final recipe list and her ambitious new project.