Fans First Trufan

I'm very fortunate to be joined by Michael Breen for this episode on Fans First. It's been a pleasure getting to know this brilliant marketer since we both started living in Toronto in early 2019. He drops dimes for students, brands, marketers, salespeople and beyond. The level of thinking that goes into his work and projects, is simply world-class.

Michael is an Entrepreneur, Digital Marketer & Designer with expertise in Advertising, Brand Development & Content Strategy. Having graduated with a B.Sc. Marketing, Innovation & Technology and shaping strategies for some industry-leading digital media companies, he joined bold. studios, an award-winning creative production studio as Digital Director in 2017. 

Over the past 25 years, bold has helped create + launch some of the world’s most successful brands. Michael’s role at the studio involves assisting clients in defining their core objectives, mission + value propositions, understanding the forces influencing consumer decisions within the marketplace and shaping stories that resonate with target audiences through creative content. Working with bold’s incredible production team, +5,000 pieces of video content have been produced in the last 3 years for major global brands including Facebook, Google, Microsoft, Jameson, Allianz, Red Bull & many more. 

Michael’s latest venture ALLSORTS_ is a new world cultural consultancy which leverages strategic think, a proprietary technology stack + global network of creative consultants to help brands form meaningful connections with the sub-cultures to aspire to live within. Launching in Spring 2020 the new project is aiming to disrupt the advertising industry and redistribute wasted advertising budgets into the communities brands are striving to connect with.

You can find out more about Michael by checking out his LinkedIn, http://boldstudios.ie, or http://allsorts.io

James Rankin is a serial entrepreneur from Ottawa, Canada. He started his first company, RM Lawn Care, at just 16 years old, which he sold and has gone on to start 2 more companies, North Brew Coffee, which sells fair trade, organic coffee, and SmileyBars, selling simple ingredient, nutritious health bars.

He has been featured as a guest on various podcasts, and has spoken at many schools and universities as a motivational speaker, including Algonquin College, University of Ottawa and the University of Toronto.

James grew up with a passion for charity and making a difference in the world, which is why part of every purchase from North Brew and Smiley Bars goes towards local homeless shelters and food pantries. He believes that entrepreneurship should not just be about making money, but it should also serve a greater purpose in the world.

Follow James on Social


Instagram
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Tyler Culbertson is a social media marketing professional for the world's top business influencers and lifestyle brands. With over 10 years of experience, Tyler has built and managed a social following of more than 30 million followers across all major social networks and has consulted for 40 different industries. He's had the privilege to work and consult for his hero's in business and skateboarding: Tony Robbins, RVCA, Jay Abraham, Toy Machine Skateboards, Ed Templeton, David Meerman Scott, and Joe Polish.

Tyler is most passionate about his family, skateboarding, creativity and all things social media marketing. He lives in Carlsbad, CA with his wife and three kids.

Interviewing Tyler was an exciting moment for me as someone who's grown up loving board sports. Huge fan of him and the creative culture it's created. We talk a lot about the sport and it's growth - he's grown up around it and been exposed to a perspective that few have. He's also had so much to do with the growth when those sports started exploding on social media.

Truly a privilege to talk to him - we talk tactical and go into some awesome moments in his work and life.

Follow or Connect with Tyler:

LinkedIn
Twitter
Instagram

Rachel David is a thought leader in the influencer marketing space. Working with the biggest online talent in the world she has been able to bring some of the most innovative brand campaigns to life.  

Rachel has over 10 years corporate experience working in the media industry. Today she is a frequent speaker at digital marketing conferences such as Vidtalks, Influencethis and Playlist live. She just gave a TED talk on the topic of influencers. Rachel is also the director of the Buffer Festival board, one of the world's largest YouTube film festivals. When Rachel is not running the business she is a LinkedIn creator and angel investor in a handful of tech startups.  

Thank you Rachel for taking the time for this podcast (this was the 2nd ever podcast I recorded as a host and we started with technical difficulties that delayed the start a fair bit). If you're a listener and still reading this, Rachel offers a free course to listeners near the end of the podcast... may or may not be around the 48 minute mark and all it involves is a DM. Let me know what you, the listeners, think of the episode - this one was a lot of fun!  


LinkedIn
Twitter
Instagram 
Youtube  
2019 Ted Talk

David Meerman Scott is a New York Times best selling author who recently came out with a brand new book title, ‘Fanocracy’. It details examples and strategies that can turn fans into a powerful marketing force for your business. David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them.

He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn’t very good at it.

Buy Fanocracy

Fanocracy - Passionate Fans Video

Follow David Meerman Scott
Instagram
LinkedIn
Twitter

For more of David’s books, including The New Rules of Marketing & PR, click here.

Not everyone accomplishes what Buster has before the age of 20, in their life. Still, he remains an incredibly humble, unsuspecting sports fan who's simply following his passion.

Buster is the 19-year-old founder of HoopsNation! He's an entrepreneur, host for the NBA, award-winning broadcaster and influencer. The team at Trufan is very grateful to have him on board as an advisor.

Buster has a new podcast called The Buster Show and I'd highly recommend checking that out on his YouTube page below. Not only does he plan to host more podcast episodes, but he also plans to be featured as a guest on 365 podcasts in 2020 so I strongly suggest reaching out to him if you host a podcast.

Follow and connect with Buster on Instagram @Buster, LinkedIn or Twitter. You can text him at (917) 970-2200.


Follow the Buster Show on YouTube or Instagram @thebustershow
Follow HoopsNation on Instagram @hoopsnation