How Top Startups Grow Pawel Grabowski

Question - How do you market a product that does more than one job?
It's not a tool that just does A or B and it doesn't just solve one particular problem. It does both, plus C and D, and... well, you get the idea.
So, how do you talk about it? How do you communicate its complex value?
Well, that’s exactly the challenge my guest on the latest episode of How Top Startups Grow is facing.
I’m chatting with Geoff Roberts, founder, and CEO of Outseta, a product that… well, actually, part of our conversation revolved around that big problem Geoff and his company have with figuring out a clear positioning for their all-in-one platform.
You gotta hear this.

Are you afraid that a sudden market shift or technology change will render your product obsolete? Wondering what you could do to save your startup if that ever happens?
Find out from someone who has actually gone through exactly that. Discover how Nick Swan, the founder of SEOtesting.com, has dealt with a change with their data provider that rendered his product obsolete and how it was his customers who suggested how the product could evolve.

FACT: Video is taking over content marketing.
But it’s not just because we create more videos. Our audiences seem to prefer this form of consuming content, too.
But how do you use video to grow a startup? Where do you start? How do you pick topics to cover?
In this episode of How Top Startups Grow, I chat with the amazing Craig Hewitt about exactly that.
We discuss how Craig uses video to promote his company, Castos.com, his setup and workflow, and an absolutely amazing AI-driven process for outlining videos.

Can you grow a startup by focusing on fewer growth channels? 
Spoiler: Absolutely! (In fact, my guest advises you to do exactly just that.)
In this episode, I chat with Jack Paxton, the founder of Vyper.io and Hyax. We dive deep into the importance of figuring out what aspect of your product is essential for customers, the benefits of focusing on just one or two growth channels, and how to test your product idea when you have no actual users.
Enjoy!

Sounds like a pipe dream, right?
100% traffic growth year on year.... 350% increase in trial users signing up directly on blog articles within the same timeframe....
And yet these are the exact results my guest's company achieves. 
In this interview, we dive in pretty deeply into how they're doing it, from how they structure the SEO strategy to execution. 
It's super exciting stuff. 
Enjoy!

Can you achieve incredible organic growth by focusing on building a brand first? Absolutely, and my guest on this episode—Andy Chadwick from Keyword Insights—tells a fantastic story of how they did just that. Plus, you get to hear about the strategies that absolutely failed, and even cost Keyword Insights a good chunk of money. 
Oh, and you also learn about a rap battle with a giant in their niche... 
Enjoy.
 
Chapters:
(00:19) Building Organic Growth With Keyword Insights(12:48) Effective Marketing Strategies and Failures(25:09) Managing Expectations and Growth in Business(31:25) The Future of Content Marketing and Trends