143 episodes

Welcome to The Government Huddle with Brian Chidester, a new podcast from Government Marketing University. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me.



And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.

The Government Huddle with Brian Chidester Brian Chidester

    • Government

Welcome to The Government Huddle with Brian Chidester, a new podcast from Government Marketing University. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me.



And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.

    The One with the Royal Commission for AlUla Digital Leader

    The One with the Royal Commission for AlUla Digital Leader

    Lawrence Eta, Vice President, Digital and Analytics for the Royal Commission for AlUla & Author of “Bridging Worlds: A Journey of Technology, Leadership, and Public Service” joins the show to discuss how his personal and professional journey influenced his new book. We also talk about his strategy to align to Saudi Arabia’s Vision 2030, his thoughts on how technology will be most impactful in government and in society at large, and how he would approach building a digitally-focused city from the ground up.

    • 53 min
    The One with the UKG Public Sector Senior Fellow

    The One with the UKG Public Sector Senior Fellow

    Bob Lavigna, Senior Fellow, UKG Public Sector and the Founding Director, for the Institute for Public Sector Employee Engagement joins the show as we celebrate Public Service Recognition Week and we reflect on the importance of employee engagement. We also talk about the 2024 human capital management “megatrends” that government should be focused on which are redefining the employee/employer relationship. Finally we delve into the impending environmental, social and governance “gut check” which is intensifying political culture wars and are putting organizations’ initiatives, especially DEI&B, under a microscope.

    • 56 min
    The One with the Estonia Chief Data Officer

    The One with the Estonia Chief Data Officer

    Ott Velsberg, Global AI Thought Leader and Chief Data Officer of the Government of Estonian joins the show to discuss Estonia’s new AI and data strategy which is built on three main pillars: a data-driven economy and society, an AI-driven government and society and trustworthy, human-centric AI and data governance. We also talk about the country’s approach to digital citizen experience and why Estonia has gained a reputation as a trendsetter in AI around the world.

    • 46 min
    The One with the GSA TTS Data & Analytics Chief

    The One with the GSA TTS Data & Analytics Chief

    Mark Wheeler, Director with the General Services Administration’s Technology Transformation Services (TTS), Centers for Excellence in Data & Analytics & former CIO for the City of Philadelphia joins the show to discuss the role data is playing across government, especially in the proliferation of AI technology.  We also discuss the learnings he brought as an urban planner to his role for the City of Philadelphia, then ultimately to his position at GSA and his thoughts on the future of what smart cities will be able to deliver for their residents.

    • 52 min
    The One with the Appian Global Public Sector VP

    The One with the Appian Global Public Sector VP

    Jason Adolf, Vice President - Global Public Sector Vertical at Appian Corporation joins the show to discuss the current landscape for low-code platforms in federal, state and local government agencies. We also discuss the renewed emphasis on the  “citizen developer” movement and why CIO’s are finding value in the democratization of application development. Future trends are also discussed as we look 18-24 months into the future of this market.

    • 50 min
    The One with the Former U.S. Veterans Affairs CTO

    The One with the Former U.S. Veterans Affairs CTO

    Marina Nitze, the former Chief Technology Officer of the U.S. Department of Veterans Affairs and the author of the book “Hack Your Bureaucracy: Get Things Done No Matter What Your Role on Any Team” joins the show to discuss some key takeaways people should know to help them navigate their organization in a more efficient way. We also talk about how she got started at the Department of Veterans Affairs, how to gain momentum in a program to increase adoption, and how you can become the ”queen on the chess board.”

    • 56 min

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