33 episodes

The Thought Leadership Project is hosted by Jay Harrington and Tom Nixon, principals at legal marketing agency Harrington. Harrington and Nixon are experts in helping lawyers turn expertise into thought leadership...and thought leadership into new business. For more, visit TheThoughtLeadershipProject.com.

The Thought Leadership Project Jay Harrington & Tom Nixon

    • Marketing

The Thought Leadership Project is hosted by Jay Harrington and Tom Nixon, principals at legal marketing agency Harrington. Harrington and Nixon are experts in helping lawyers turn expertise into thought leadership...and thought leadership into new business. For more, visit TheThoughtLeadershipProject.com.

    Episode 33: How to Make Your Articles Stand Out in the COVID-19 Content Tsunami

    Episode 33: How to Make Your Articles Stand Out in the COVID-19 Content Tsunami

    Since virtually every law firm in the country is pumping out massive amounts of written content about the COVID-19 crisis, it’s hard for any individual thought leader to stand out. In this episode, Jay and Tom share five tips for crafting content that will reach your intended audience, including:

    - Know your audience
    - Craft unique headlines
    - Address the implications of information
    - Look for unique angles
    - Think outside your website

    • 30 min
    Episode 32: Why Now is the Time to Focus on Thought Leadership, with Ruth Carter

    Episode 32: Why Now is the Time to Focus on Thought Leadership, with Ruth Carter

    Known for their daring antics and outgoing personality, Ruth Carter is an Arizona attorney and an authority on intellectual property, business law, and internet law. Ruth has written three best-selling books on guerrilla marketing and social media law and has been a speaker at more than 100 events, including Content Marketing World and South by Southwest, as well as being featured in the Wall Street Journal, Entrepreneur, and on NPR.

    Ruth joins Jay and Tom to discuss a wide range of relevant and thought-leadership-related issues, including:

    Advice and tips for working remotely during the Coronavirus crisis

    How to optimize newfound time, should billable hours start to ebb, on business development efforts

    Can an attorney's expertise be packaged and "product-ized" for sale?

    Tips for lawyers who want to start creating content for the niche markets they serve

    Why now is the time to have renewed focus on business development and marketing efforts

    • 24 min
    Episode 31: How to Be a Busy Lawyer and Prolific Thought Leader, with Frank Ramos

    Episode 31: How to Be a Busy Lawyer and Prolific Thought Leader, with Frank Ramos

    Yes, you can be a busy lawyer who excels at serving your clients and also consistently produce thought-leadership content. In this episode, Jay and Tom have an engaging conversation with attorney Frank Ramos, Managing Partner of Clarke Silverglate, P.A. Frank is the author of more than 10 books, 400 thought-leadership articles, hosts a podcast, and posts original insights on LinkedIn every day—in addition to running a busy law firm. Topics addressed in this episode include:

    Frank’s process for generating and capturing great ideas for content

    How Frank fits content creation into his busy schedule

    Tips for young lawyers

    The value of LinkedIn

    And much more

    • 32 min
    Episode 30: PR Mistakes to Avoid (and What to do Instead), with Helen Croydon

    Episode 30: PR Mistakes to Avoid (and What to do Instead), with Helen Croydon

    t probably comes as no surprise that we believe thought-leadership marketing is what we like to call "Modern PR." But that doesn't mean you shouldn't be focused on traditional PR, which involves gaining coverage by reporters for stories they're writing. In this episode, we speak to PR expert Helen Croydon, founder of Thought Leadership PR, about ways lawyers can pitch the media successfully. Jay and Tom speak to Helen about:

    The importance of researching the reporter, editor, and/or publication you're pitching

    How to craft a pitch

    Why it's better to pitch one idea than a multitude of them

    How to write thought-leadership content if you want it to appeal to a publication

    And much more

    • 33 min
    Episode 29: Visual Thought Leadership

    Episode 29: Visual Thought Leadership

    One typically thinks of thought-leadership content as written blog posts, white papers, articles and now audio content like podcasts. In this episode, Jay and Tom explore the art of “visual storytelling” as a thought-leadership marketing device, examining best practices for using pictures to paint a thousand words, such as:

    Infographics - How can great design distill complex concepts into simpler, more accessible information?

    Video - What advantages does video have over written articles, podcasting and other thought-leadership counterparts?

    Presentations and keynote support: Which visual storytelling elements can elevate a "public speaker" into a true "thought leader?”

    Closing the deal at the point of impact: Don’t fumble the thought-leadership ball at the one-yard line. Make that proposal stick out of the stack by deploying visual artwork to convey your thought leadership bona fides when they matter most!

    • 33 min
    Episode 28: 3 Questions to Ask Yourself if You Want to Become a Thought Leader

    Episode 28: 3 Questions to Ask Yourself if You Want to Become a Thought Leader

    In this episode, Jay Harrington addresses three questions you need to consider if you want to make an impact with your though- leadership content. By answering these questions, you’ll get a handle on the strategic issues involved in becoming an effective thought leader. Without a solid strategy in place, it will be nearly impossible to achieve the results you're after. If you start creating content without a strategy, you’ll end up with disparate pieces content that don’t really resonate with your audience. The three questions are:

    1. Who is my audience?
    2. What do I have to say?
    3. Where will I publish my content?

    • 15 min