150 episodes

321Go Podcast Powered by 321goProject is your source for what works in the gym business. From marketing to retention; SEO to building your brand - we cover it all. We’ve talked with over 600 gym owners and, every week, we bring you the best of the best. We talk with industry experts as well as deliver actionable advice you can use today in our "shorts". For more, visit 321goproject.com.

321Go Podcast Matt Scanlon

    • Business

321Go Podcast Powered by 321goProject is your source for what works in the gym business. From marketing to retention; SEO to building your brand - we cover it all. We’ve talked with over 600 gym owners and, every week, we bring you the best of the best. We talk with industry experts as well as deliver actionable advice you can use today in our "shorts". For more, visit 321goproject.com.

    Ep 150 | 3 Reflections on 150 Episodes

    Ep 150 | 3 Reflections on 150 Episodes

    1. Double down on what works, ditch what doesn't.

    2. Act how you want your members to act


    3. Fail quickly, fail often


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    • 47 min
    Ep 149 | Leadership, Autonomy, and Mastery - Matt and Josh review Drive by Daniel Pink

    Ep 149 | Leadership, Autonomy, and Mastery - Matt and Josh review Drive by Daniel Pink

    In today's episode we dive into a few of the ideas outlined in Daniel Pink's "Drive" - using the ideas to develop staff buy-in, referral programs, and mastery.

    Join the 321Go Hub to begin changing your business TODAY.


    Our new Accelerator Program for gym owners serious about execution.


    Sign up for the 2018 Gathering in Park City before it sells out.
    In today's Episode:


    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    • 1 hr 6 min
    Ep 148 | Improving Your Retail Presence

    Ep 148 | Improving Your Retail Presence

    In today's episode I chat with 321Go Business Coach and Gym Owner PJ Menagh to chat about rates - specifically, how to charge what you're worth. PJ is the owner of CrossFit Tigard in Tigard, Oregon and he is a retail ninja.

    Join the 321Go Hub to begin changing your business TODAY.


    Sign up for the 2018 Gathering in Park City before it sells out.
    In today's Episode:


    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    • 42 min
    Ep 147 | Wesley Hamilton - Disabled But Not Really

    Ep 147 | Wesley Hamilton - Disabled But Not Really

    Wes was walking to his car to visit an old girlfriend one afternoon. He heard something behind him as he was approaching the vehicle and spun around to see a man he'd never seen before walking toward him. This stranger shot Wes in the abdomen multiple times. Several days later, Wes awoke to find out he'd likely never walk again.

    And he's grateful it happened to him. In his words: "becoming disabled saved my life."


    To be honest, I started this show as another "here's how to start an Adaptive Athlete program" show; just another litany of tactical bullet points from landing page to coaches' pay. Ten minutes into the show I knew we'd never get there. We'd never get there because the answer to "how do I ____?" is embedded in Wesley's story. How?


    How do you respond to adversity? Is difficulty an opportunity or an obstacle? Are you afraid to take massive action toward your goals for fear of failure?


    Sometimes we need a massive wake-up call. Sometimes tragedy is the only thing that gets us out of our own way. But, it doesn't have to be. We can choose to look at the world differently; to see a competitor moving in down the street as a chance to refine your product; that problem coach as a way to define and stick to your core values; another month in the red as a sign that things need to change.


    So, the answer to "how do I start an adaptive athlete program?" (or barbell club, or kids program, or corporate wellness, or whatever) should actually be: "How do I respond to the unknown? To failure? To an obstacle?" With a shift in mindset, you can start anything.


    Follow Wesley on Instagram, Facebook, Snapchat, Twitter and YouTube: iamweshamilton
    Follow Disabled But Not Really on Instagram & Facebook: @disabledbutnotreally and Twitter @DBNR_KC


    Join the 321Go Hub to begin changing your business TODAY.


    Our new Accelerator Program for gym owners serious about execution.


    Sign up for the 2018 Gathering in Park City before it sells out.

    • 1 hr 7 min
    Ep 146 | Setting and Raising Rates, Charging What You're Worth, and the #airtax

    Ep 146 | Setting and Raising Rates, Charging What You're Worth, and the #airtax

    In today's episode I chat with 321Go Business Coach and Gym Owner Jamie Gallagher to chat about rates - specifically, how to charge what you're worth. Jamie is the Founder and CEO of Origin Fitness outside D.C., where goods and services cost substantially more than most markets. Not only is Fairfax Co. notoriously expensive, but Jamie has taken the approach that he will be the most expensive in his market. Dig into today's episode to learn why and how.

    Join the 321Go Hub to begin changing your business TODAY.


    Our new Accelerator Program for gym owners serious about execution.


    Sign up for the 2018 Gathering in Park City before it sells out.
    In today's Episode:


    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    • 1 hr 7 min
    Ep 145 | Avoiding and Fixing a Dysfunctional Team

    Ep 145 | Avoiding and Fixing a Dysfunctional Team

    In today's episode we dive into a few of the ideas outlined in Patrick Lencioni's "The Five Dysfunctions of a Team." We look at: 1. How to communicate that change is coming down the pike, 2. Building up your trust capital, and 3. Becoming (genuinely) vulnerable to increase leadership trust.

    Join the 321Go Hub to begin changing your business TODAY.


    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal


    Our new Accelerator Program for gym owners serious about execution.


    Chalk Up for Burpees Josh's Veteran's Day Event


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    In today's Episode:


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    • 51 min

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